• Find a bachelor's degree




    Bachelors Degree Center is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Key Infor­ma­tion:

  • Grad­u­ates with dig­i­tal com­mu­ni­ca­tions degrees can pur­sue var­i­ous roles like jour­nal­ists, social media experts, or pub­lic rela­tions spe­cial­ists.
  • Stu­dents learn impor­tant skills like effec­tive writ­ing, adver­tis­ing tech­niques, and broad­cast­ing.
  • Many pro­grams offer online options, mak­ing them acces­si­ble for stu­dents with dif­fer­ent lifestyles or those liv­ing in remote areas.
  • Pro­grams often include spe­cial­iza­tions that allow stu­dents to focus on spe­cif­ic areas of inter­est with­in dig­i­tal communications.

Stu­dents who choose dig­i­tal com­mu­ni­ca­tions often have fun, cre­ative per­son­al­i­ties. Many can either write con­tent or have a flair for opti­miz­ing con­tent to max­i­mize its appeal to shop­pers and online surfers. In this arti­cle, you will learn what dig­i­tal com­mu­ni­ca­tions is and why it’s impor­tant. Prospec­tive stu­dents can also learn about online degrees, cer­ti­fi­ca­tions and licens­es that are valu­able for those who want to work in this field.

We will cov­er the fol­low­ing top­ics in this section:

  • What is dig­i­tal communications?
  • What is the def­i­n­i­tion of dig­i­tal communication?
  • Why is dig­i­tal com­mu­ni­ca­tion important?

What is Digital Communications?

Dig­i­tal com­mu­ni­ca­tions con­nects peo­ple with brand­ing online. Before the dig­i­tal rev­o­lu­tion, pro­fes­sion­als used TV, print media, bill­boards and radio to adver­tise their brand. Those chan­nels are still impor­tant but email, social net­works and blogs have gained prece­dence as ways to con­nect to prospec­tive customers.

Indi­vid­u­als who work in dig­i­tal com­mu­ni­ca­tions design, imple­ment and man­age dig­i­tal adver­tis­ing and mar­ket­ing for their clients or employers.

Why is Digital Communication Important?

One rea­son why dig­i­tal com­mu­ni­ca­tion is impor­tant is for busi­ness­es launch­ing cam­paigns to build their brand. Busi­ness­es cre­ate brand images for any­thing from launch­ing a start-up com­pa­ny to the rebrand­ing of a lega­cy com­pa­ny mov­ing in a new direction.

Anoth­er rea­son why dig­i­tal com­mu­ni­ca­tion is impor­tant is to gen­er­ate aware­ness. Com­pa­nies cast their nets on the dig­i­tal sea hop­ing to draw atten­tion to their prod­ucts, val­ues and services.

Dig­i­tal com­mu­ni­ca­tion pro­fes­sion­als design and imple­ment online cam­paigns designed to increase con­ver­sion. Con­ver­sion describes the process which inspires cus­tomers to move through dif­fer­ent stages of the mar­ket­ing fun­nel. At the top of the fun­nel, the cus­tomer first hears about the com­pa­ny, prod­uct or ser­vice. At the bot­tom of the fun­nel, they (hope­ful­ly) con­vert from prospects to buy­ing customers.

At its core, dig­i­tal com­mu­ni­ca­tions is about cus­tomer ser­vice. Com­mu­ni­ty man­agers try to solve issues and answer ques­tions so that cus­tomers can see that they are going the extra mile. A sol­id dig­i­tal pres­ence can help com­pa­nies man­age risk by con­duct­ing dam­age con­trol when some­thing goes wrong. For exam­ple, a cus­tomer may leave a bad review about their expe­ri­ence with a prod­uct or ser­vice. Dig­i­tal man­agers can try to improve the sit­u­a­tion by offer­ing a dis­count or free products.

Mar­keters some­times cre­ate fun­ny videos or con­tent designed to enter­tain prospec­tive cus­tomers. Oth­er times, adver­tis­ing and con­tent focus on cus­tomer edu­ca­tion such as how their prod­uct can address pain points and improve the shopper’s life.

Accreditation for Digital Communications 

When con­sid­er­ing dig­i­tal com­mu­ni­ca­tions pro­grams at online and tra­di­tion­al col­leges and uni­ver­si­ties, stu­dents should ensure that the schools they are look­ing at have the appro­pri­ate accred­i­ta­tion. Although there are nation­al boards, region­al accred­it­ing bod­ies hold sway over col­leges based in geo­graph­i­cal areas.

The US Depart­ment of Edu­ca­tion rec­og­nizes agen­cies that eval­u­ate col­leges and uni­ver­si­ties and deter­mine whether they have the aca­d­e­m­ic rig­or demand­ed of top-qual­i­ty schools and uni­ver­si­ties. They also con­sid­er oth­er aspects that cre­ate effec­tive learn­ing environments.

Choos­ing a school with appro­pri­ate accred­i­ta­tion sta­tus enables stu­dents to get finan­cial aid and trans­fer cred­its if they decide to switch schools. With­out nation­al or region­al accred­i­ta­tion, cours­es tak­en at a col­lege or uni­ver­si­ty are not rec­og­nized by accred­it­ed schools or prospec­tive employers.

The region­al com­mis­sions rep­re­sent the old­est accred­it­ing agen­cies and the Unit­ed States. There are six dif­fer­ent geo­graph­i­cal areas: Mid­dle States, New Eng­land, South­ern, North Cen­tral, North­west and West­ern. Addi­tion­al­ly, there are sev­en com­mis­sions that review insti­tu­tions to approve or oppose their appli­ca­tion for accreditation.

There are near­ly 120 schools that have received ACEJMC accred­i­ta­tion. The Accred­it­ing Coun­cil on Edu­ca­tion in Jour­nal­ism and Mass Com­mu­ni­ca­tions eval­u­ates schools that offer pro­grams in dig­i­tal com­mu­ni­ca­tions and relat­ed fields. When the ACEJMC accred­its a school, it denotes that the school has meant the rig­or­ous stan­dards of oth­er aca­d­e­m­ic insti­tu­tions assessed by the organization.

Both online and tra­di­tion­al schools and uni­ver­si­ties pub­lish their accred­i­ta­tion sta­tus on their web­sites. Stu­dents can also vis­it the US Depart­ment of Edu­ca­tion web­site, which has a data­base where stu­dents can check whether a school has been accredited.

ACEJMC does not pro­vide rat­ings or rank col­leges and uni­ver­si­ties. It also does not pro­vide accred­i­ta­tion sta­tus for doc­tor­al pro­grams. The orga­ni­za­tion re-eval­u­ates schools and uni­ver­si­ties every six years. This pro­vides a con­tin­u­al feed­back process that ensures accred­it­ed schools meet updat­ed stan­dards set by ACEJMC.

After con­sid­er­ing the accred­i­ta­tion sta­tus of online or tra­di­tion­al col­leges and uni­ver­si­ties, stu­dents should next eval­u­ate whether each school has cours­es that align with the student’s career goals. There are numer­ous spe­cial­iza­tions avail­able in dig­i­tal com­mu­ni­ca­tions, so it’s impor­tant to choose whether to pur­sue a cer­ti­fi­ca­tion or a four-year degree.

Types of Digital Communications Degrees

These days, more and more stu­dents are choos­ing online dig­i­tal com­mu­ni­ca­tions degree pro­grams. Get­ting a bach­e­lor’s degree opens doors for stu­dents who want to pur­sue post­grad­u­ate edu­ca­tion or obtain a job in their field. Many grad­u­ates go on to find ful­fill­ing jobs as jour­nal­ists, social media experts and pro­fes­sion­al writ­ers. There’s also room for adver­tis­ers and pub­lic rela­tions spe­cial­ist in this diverse field.

Earn­ing an online com­mu­ni­ca­tion degree has a num­ber of strate­gic ben­e­fits for stu­dents who do not desire or are not able to attend class­es in per­son. For exam­ple, stu­dents who already have jobs but want to switch careers can take advan­tage of online class­es and com­plete their stud­ies at nights and on week­ends. Addi­tion­al­ly, some stu­dents live in remote areas where it’s not easy to attend class­es in per­son. Oth­er stu­dents may have fam­i­ly oblig­a­tions as care­givers or par­ents and pre­fer to fit their stud­ies around their oth­er responsibilities.

Whether stu­dents want to work in jour­nal­ism social media or tra­di­tion­al print for­mats, there are tons of oppor­tu­ni­ties open­ing up all the time in this field. There are also many trans­fer­able skills for stu­dents who go on to study law, edu­ca­tion and relat­ed fields. Tak­ing a degree online can save stu­dents time and mon­ey and give them more time to strate­gize their future career goals.

As they com­plete their dig­i­tal com­mu­ni­ca­tions degree, stu­dents gain con­fi­dence and the knowl­edge nec­es­sary to become suc­cess­ful pro­fes­sion­als in dig­i­tal com­mu­ni­ca­tion roles. Many cours­es include hands-on prac­tice with tech­nol­o­gy. Addi­tion­al­ly, many fac­ul­ty mem­bers are work­ing pro­fes­sion­als who can give stu­dents rel­e­vant input into work­ing in dig­i­tal communications.

With an online dig­i­tal com­mu­ni­ca­tions degree, stu­dents mas­ter the fol­low­ing skills:

  • Oral, visu­al and writ­ten com­mu­ni­ca­tion skills
  • Analy­sis and trou­bleshoot­ing skills
  • Lead­er­ship and man­age­r­i­al skills
  • Cre­ative thinking

Most online dig­i­tal com­mu­ni­ca­tion pro­grams also offer con­cen­tra­tions that allow stu­dents to care­ful­ly tai­lor their edu­ca­tion. This pro­vides it incred­i­ble oppor­tu­ni­ty to gain a broad skill set while focus­ing on spe­cif­ic career goals. While many stu­dents begin work­ing after fin­ish­ing their bach­e­lor’s degree, oth­ers imme­di­ate­ly begin apply­ing for mas­ters-lev­el programs.

A dig­i­tal media and com­mu­ni­ca­tions degree helps stu­dents pol­ished their pro­fes­sion­al writ­ing, adver­tis­ing and broad­cast­ing skills. Many pro­grams also fea­ture pub­lic rela­tions as a core part of their cours­es. Oth­er core cours­es for a dig­i­tal com­mu­ni­ca­tions major may include dig­i­tal mar­ket­ing, web devel­op­ment, and con­tent cre­ation. Your course­work may also include elec­tives and a cap­stone project.

So, what do career oppor­tu­ni­ties at this field look like? Many grad­u­ates go on to hold the fol­low­ing roles:

  • Account exec­u­tive. This role com­bines busi­ness exper­tise with knowl­edge of dig­i­tal com­mu­ni­ca­tions. Account exec­u­tives act as go-betweens for clients and agency team mem­bers. They pro­vide feed­back and make deci­sions on how best to accom­plish the clien­t’s objectives.
  • Copy­writer. Copy­writer’s right com­pelling copy that edu­cates read­ers about ser­vices and prod­ucts and how they can ben­e­fit poten­tial cus­tomers. As part of a dig­i­tal com­mu­ni­ca­tions degree, stu­dents learn how to write high­ly effec­tive copy in a num­ber of styles and formats.
  • Jour­nal­ist. Many tele­vi­sion shows and movies glam­or­ize the role of jour­nal­ists. In real­i­ty, although cov­er­ing the news has its share of excite­ment, it also involves a lot of hard work and research. With so many con­flict­ing sources of infor­ma­tion, read­ers often appre­ci­ate online news and infor­ma­tion sources that care­ful­ly curate pre­cise, accu­rate, and inter­est­ing con­tent. Stu­dents who want to mon­e­tize a pod­cast or become a reporter for a news out­let can ben­e­fit from an online dig­i­tal com­mu­ni­ca­tions degree.
  • Social media spe­cial­ist. A degree in dig­i­tal com­mu­ni­ca­tions can also lead to a career as a social media spe­cial­ist. These dig­i­tal com­mu­ni­ca­tion experts draft mes­sages for social media plat­forms vis­it­ed by their tar­get audi­ences. A degree in dig­i­tal com­mu­ni­ca­tions includes brand aware­ness and teach­es stu­dents how to build rela­tion­ships with cus­tomers online.
  • Oth­er career options include becom­ing mul­ti­me­dia devel­op­ers and managers.

Dig­i­tal com­mu­ni­ca­tion relies heav­i­ly on tech­nol­o­gy and those hop­ing to suc­ceed in this field should become famil­iar with a num­ber of online tools. from artis­tic pro­duc­tions to graph­ic design to enter­tain­ment, the sky is the lim­it for capa­ble, hard­work­ing dig­i­tal com­mu­ni­ca­tions professionals.

The foun­da­tion of dig­i­tal com­mu­ni­ca­tion starts with the basic build­ing blocks of the online world, com­put­er pro­gram­ming. Not all dig­i­tal com­mu­ni­ca­tors have high­ly tech­ni­cal rules. How­ev­er, it’s impor­tant to under­stand the tech­nol­o­gy behind telepro­cess­ing, dig­i­tal pho­tog­ra­phy, graph­ic design and video production.

Addi­tion­al­ly, stu­dents will learn about the laws and reg­u­la­tions that gov­ern dig­i­tal com­mu­ni­ca­tion. With cyber­se­cu­ri­ty and ethics con­stant­ly head­lin­ing news reports, there’s a lot of ground to cov­er for those who want to get a com­pre­hen­sive back­ground in online communications.

The good news is that mul­ti­me­dia is rapid­ly expand­ing. from inter­ac­tive muse­um exhibits to video instal­la­tions at the mall, dig­i­tal com­mu­ni­ca­tion can be found almost every­where. There are even mul­ti­me­dia events on social media that Face­book friends can attend “togeth­er.” For stu­dents who like con­stant change, dig­i­tal com­mu­ni­ca­tions may prove to be the ide­al career choice. There’s always some­thing new and excit­ing evolv­ing and tech­nol­o­gy con­stant­ly push­es the bounds of pos­si­bil­i­ties and changes the stan­dards of service.

With a dig­i­tal com­mu­ni­ca­tions degree, stu­dents gain access to the most recent tech­nol­o­gy and get hands-on expe­ri­ence with help­ful analy­sis and research tools. A bach­e­lor of dig­i­tal com­mu­ni­ca­tions chal­lenges stu­dents to keep up with the lat­est tech­nolo­gies and debates. Dig­i­tal media careers also put grad­u­ates at the fore­front of new trends and influences.

A degree in dig­i­tal com­mu­ni­ca­tions can also focus on media stud­ies. Media stud­ies offer a more prac­ti­cal approach that focus­es on the moral, his­tor­i­cal and polit­i­cal effects of dig­i­tal com­mu­ni­ca­tion. For exam­ple, media stud­ies include prac­ti­cal skills such as copy­writ­ing and video pro­duc­tion. How­ev­er, stu­dents with this spe­cial­iza­tion may also explore the influ­ence of gen­der or race on polit­i­cal and cul­tur­al environments.

Com­mu­ni­ca­tion stud­ies is anoth­er spe­cial­iza­tion where stu­dents look beyond the media domain. This focus allows stu­dents to explore the world of human com­mu­ni­ca­tion and how it influ­ences mar­ket­ing, jour­nal­ism and entertainment.

What Are the Requirements of Digital Communications Degrees?

Stu­dents who study dig­i­tal com­mu­ni­ca­tion come from numer­ous aca­d­e­m­ic back­grounds. How­ev­er, you may be required to do a video inter­view and sub­mit an essay to show your moti­va­tion and relat­ed writ­ing and pre­sen­ta­tion skills. Work­ing on these skills can help stu­dents pre­pare for online and tra­di­tion­al media and com­mu­ni­ca­tions programs.

For pro­grams that empha­size jour­nal­is­tic writ­ing or copy­writ­ing, stu­dents may also have to sub­mit a lan­guage test and writ­ing samples.

Assessment Methods

Cours­es in dig­i­tal com­mu­ni­ca­tion often use sem­i­nars, lec­tures and oth­er for­mats. Some pro­grams can be tak­en com­plete­ly online while oth­ers require class atten­dance. Stu­dents should care­ful­ly assess the learn­ing for­mat that works best for their lifestyle pri­or to enrolling in a dig­i­tal com­mu­ni­ca­tions degree.

Assess­ments occur in the form of writ­ten assign­ments and online or in-per­son exams, depend­ing on the dig­i­tal com­mu­ni­ca­tions degree cho­sen by each stu­dent. With a bach­e­lor of dig­i­tal com­mu­ni­ca­tions, stu­dents learn skills that can trans­fer into many oth­er fields. A dig­i­tal media and com­mu­ni­ca­tions degree helps suc­cess­ful stu­dents attain entry or mid-lev­el posi­tions in dig­i­tal media agen­cies, gov­ern­ment depart­ments and corporations.

Certifications/Licenses in Digital Communications 

Stu­dents who already have a bach­e­lor’s degree may decide to get a cer­tifi­cate in dig­i­tal com­mu­ni­ca­tions. This pro­vides con­tin­u­ing edu­ca­tion oppor­tu­ni­ties for pro­fes­sion­als already work­ing as jour­nal­ists, adver­tis­ers, pub­lic rela­tions experts or dig­i­tal tech­nol­o­gy pro­fes­sion­als. Cer­tifi­cate pro­grams vary great­ly but typ­i­cal­ly require at least six courses.

Stu­dents study how dig­i­tal tech­nol­o­gy affects com­mu­ni­ca­tion with tar­get audi­ences. Legal and eth­i­cal con­sid­er­a­tions often play a role in cer­ti­fi­ca­tion cours­es. Stu­dents with artis­tic or writ­ing skills may focus on copy­writ­ing or con­tent strat­e­gy in their search for an appro­pri­ate dig­i­tal com­mu­ni­ca­tions cer­tifi­cate program.

Some dig­i­tal com­mu­ni­ca­tions cer­tifi­cate online pro­grams focus on senior-lev­el com­mu­ni­ca­tions pro­fes­sion­als or open the doors to any­one seek­ing the skills need­ed for cor­po­rate dig­i­tal com­mu­ni­ca­tions jobs.

Stu­dents who already have jobs as mar­ket­ing pro­fes­sion­als or who have worked in com­mu­ni­ca­tion for more than five years might want to focus on man­age­r­i­al dig­i­tal com­mu­ni­ca­tion certificates.

With a dig­i­tal com­mu­ni­ca­tions cer­tifi­cate, par­tic­i­pants will know how to apply dig­i­tal strate­gies across dif­fer­ent chan­nels in order to pro­duce strong brand man­age­ment results. They learn how to ana­lyze per­sonas and fig­ure out how to mar­ket prod­ucts and ser­vices that appeal to their tar­get audi­ences. Stu­dents who suc­cess­ful­ly fin­ished dig­i­tal com­mu­ni­ca­tions cer­tifi­cates can suc­cess­ful­ly take on roles man­ag­ing social media and online con­tent that builds syn­er­gy with there are var­i­ous products.

A dig­i­tal com­mu­ni­ca­tions cer­tifi­cate online allows work­ing stu­dents to jug­gle their edu­ca­tion with­out giv­ing up their income or careers. Mid-career pro­fes­sion­als often seek out dig­i­tal com­mu­ni­ca­tions cer­tifi­cates to update their skills and remain rel­e­vant in the mar­ket. Oth­ers decide to pur­sue a bach­e­lor’s or mas­ter’s degree that can help them achieve their career goals.

Careers in Digital Communications

A dig­i­tal com­mu­ni­ca­tions man­ag­er job descrip­tion looks a lot dif­fer­ent from entry-lev­el dig­i­tal com­mu­ni­ca­tions jobs. In fact, careers in dig­i­tal com­mu­ni­ca­tions include a vast array of indus­tries and oppor­tu­ni­ties, includ­ing wire­less com­mu­ni­ca­tions, media arts, online mar­ket­ing, video edit­ing, web design, prod­uct design, and art direc­tion, among many, many oth­er oppor­tu­ni­ties in the dig­i­tal arena.

Surf­ing through the Bureau of Labor Sta­tis­tics and oth­er resources reveals hun­dreds of job titles in this area of exper­tise. So, how can stu­dents choose the role that’s right for them? Many stu­dents choose pro­grams that offer intern­ships that can give them hands-on expe­ri­ence with experts in their field. Intern­ships offer an excel­lent oppor­tu­ni­ty to try on a role before com­mit­ting to a career path.

Some job titles include:

  • Trans­me­dia Specialist
  • Social Media Coordinator
  • Mobile Jour­nal­ists
  • Social Media Manager
  • Dig­i­tal Specialist
  • Media Con­tent Creator
  • Adver­tis­ing Specialist
  • New Media Storyteller

Oth­er in-demand careers in dig­i­tal com­mu­ni­ca­tion and media arts include the motion pic­ture and video pro­duc­tion indus­try. Adver­tis­ers, pub­lic rela­tions firms and web­site design­ers are always look­ing for new tal­ent to cre­ate con­tent and deliv­er an amaz­ing cus­tomer experience.

A dig­i­tal com­mu­ni­ca­tions job descrip­tion for local gov­ern­ments might seem like an unusu­al twist. How­ev­er, local gov­ern­ment offi­cials often part­ner with media out­lets to put out infor­ma­tion about gov­ern­ment pro­grams and pub­lic ser­vice announce­ments. Telecom­mu­ni­ca­tion com­pa­nies often employ copy­writ­ers and mar­keters to attract cus­tomers and write com­pelling copy for blogs and websites.

Stu­dents who have an artis­tic bent can use their skills to become ani­ma­tors and mul­ti­me­dia artists. Oth­er jobs in dig­i­tal com­mu­ni­ca­tions require a mas­ter’s or doc­tor­al degree. These grad­u­ates may go on to teach at pro­fes­sion­al schools, col­leges and uni­ver­si­ties. There are many radio and tele­vi­sion per­son­al­i­ties who start­ed out their careers as dig­i­tal media students.

Dig­i­tal media com­mu­ni­ca­tions jobs are diverse and excit­ing and grad­u­ates may find them­selves drift­ing into spe­cif­ic areas that appeal to their nat­ur­al tal­ents. For exam­ple, stu­dents who write well might start off as copy­writ­ers and lat­er devel­op lucra­tive dig­i­tal com­mu­ni­ca­tions careers as media strategists.

Careers in dig­i­tal com­mu­ni­ca­tions often focus on social media. Cre­at­ing social media con­tent is impor­tant for brand build­ing and com­mu­ni­cat­ing with poten­tial cus­tomers and clients. This role includes cre­at­ing video clips and ensur­ing that a com­pa­ny’s media plat­forms remain up to date with time­ly information.

A dig­i­tal com­mu­ni­ca­tions pro­fes­sion­al may focus on web­site design and main­te­nance. Keep­ing web­sites accu­rate and rel­e­vant is a full-time job. A dig­i­tal com­mu­ni­ca­tions spe­cial­ist job descrip­tion some­times focus­es on sourc­ing orig­i­nal con­tent for websites.

Some dig­i­tal com­mu­ni­ca­tion jobs involve man­ag­ing email mar­ket­ing cam­paigns. These pro­fes­sion­als cre­ate email cam­paigns that may include event invi­ta­tions, newslet­ters and cus­tomer reten­tion efforts.

Oth­er jobs in dig­i­tal com­mu­ni­ca­tions involve ana­lyz­ing mar­ket­ing cam­paigns and prepar­ing reports and pub­li­ca­tions indi­cat­ing the return on invest­ment of var­i­ous approach­es. Dig­i­tal media com­mu­ni­ca­tions jobs can also pro­vide pro­duc­tion sup­port or event plan­ning for phys­i­cal or vir­tu­al events.

A dig­i­tal com­mu­ni­ca­tions man­ag­er job descrip­tion may vary depend­ing on the indus­try and com­pa­ny post­ing the posi­tion. How­ev­er, those wish­ing to attain a lead­er­ship role in their dig­i­tal com­mu­ni­ca­tion careers may want to take busi­ness and man­age­ment cours­es as well as dig­i­tal com­mu­ni­ca­tions courses.

Dig­i­tal com­mu­ni­ca­tions careers are fun, dynam­ic and can lead to sat­is­fy­ing careers in dig­i­tal com­mu­ni­ca­tions. As a dig­i­tal com­mu­ni­ca­tions pro­fes­sion­al, grad­u­ates can choose hey career path and align with employ­ers they can help them con­tin­ue their pro­fes­sion­al jour­ney. Whether apply­ing for a dig­i­tal com­mu­ni­ca­tions spe­cial­ist job descrip­tion or a dig­i­tal com­mu­ni­ca­tions job descrip­tion, hav­ing a degree from a rep­utable accred­it­ed col­lege or uni­ver­si­ty can give stu­dents the right start to their career.

Digital Communications Salary

Of course, an entry-lev­el dig­i­tal com­mu­ni­ca­tions spe­cial­ist salary varies great­ly from an expe­ri­enced dig­i­tal com­mu­ni­ca­tions man­ag­er salary. How­ev­er, there are many lucra­tive posi­tions avail­able in this industry.

Accord­ing to Ziprecruiter, the aver­age salary for a dig­i­tal com­mu­ni­ca­tion man­ag­er is about $61,000 per annum. That equates to $29 per hour or just over $5,000 per month. The full range for this posi­tion goes from $39,000 for small­er mar­kets to over $127,000 for expe­ri­enced managers.

The dig­i­tal com­mu­ni­ca­tions’ salary for dif­fer­ent posi­tions varies depend­ing on the employ­er, loca­tion, expe­ri­ence and edu­ca­tion of the job applicant.

A dig­i­tal com­mu­ni­ca­tions coor­di­na­tor salary ranges from as low as $22,000 to as high as $88,000. The major­i­ty of dig­i­tal com­mu­ni­ca­tions coor­di­na­tors make between $40,000 and $67,000. Top earn­ers make over $73,000 in the US.

A dig­i­tal com­mu­ni­ca­tions strate­gist salary aver­age is $75,000 but typ­i­cal­ly falls between $67,000 to $82,000. Edu­ca­tion, skills, cer­ti­fi­ca­tions and years of expe­ri­ence usu­al­ly dri­ve dig­i­tal media com­mu­ni­ca­tions salary ranges. As you can see, dig­i­tal com­mu­ni­ca­tions jobs salary ranges vary great. How­ev­er, with expe­ri­ence, salary typ­i­cal­ly increas­es dramatically.

Professional Organizations in Digital Communications

Pro­fes­sion­al orga­ni­za­tions offer net­work­ing oppor­tu­ni­ties for new grad­u­ates and often have con­tin­u­ing edu­ca­tion cred­its that enhance the resumes of grad­u­ates and pro­fes­sion­als alike. Pro­fes­sion­al orga­ni­za­tions for dig­i­tal com­mu­ni­ca­tions grad­u­ates include the following:

  • Amer­i­can Com­mu­ni­ca­tion Association
  • Asso­ci­a­tion for Women in Communications
  • Inter­na­tion­al Asso­ci­a­tion of Busi­ness Communicators

Stu­dents should explore pro­fes­sion­al orga­ni­za­tions that can enhance their career paths.

Relat­ed Rankings: 

25 Best Bach­e­lor’s in Dig­i­tal Communications

15 Best Online Bach­e­lor’s in Dig­i­tal Communications

25 Best Dig­i­tal Com­mu­ni­ca­tions Certificates