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In the 21st century, marketing is everywhere; the popular image might still be the old-fashioned advertising agency of Mad Men, but in reality, marketing isn’t just restricted to Madison Avenue. Marketing is a component of every industry, even industries that few people would expect – education, government, even non-profit charities. Professionals in marketing can find employment in all sorts of environments and settings, either working for a specific employer, joining an agency, or building their own independent consulting business.

In whatever case, a marketing bachelor degree program is the best place to start, and a traditional on-campus program can make all the difference. With an on-campus program, students not only have a strong support network of mentors and colleagues, but access to internships and jobs. The best marketing programs connect students to a network of opportunities that help them make a life-long career and see a real return on their investment.

Methodology: Ranking the Best Marketing Bachelor Degree Programs

To rank the best Bachelor of Science in Marketing and BA in Marketing degree programs, Bachelor’s Degree Center began with accredited business schools offering a bachelor’s degree in marketing. From there, editors ranked programs along 5 criteria: Cost, Reputation, Return on Investment, Graduation Rate, and Employment Rate, with data drawn from College Scorecard, IPEDS, and Niche.

All of the programs featured in the 25 Best Bachelor’s in Marketing Degree Programs are regionally accredited; most have earned program accreditation.

1. California State University, Fullerton – Mihaylo College of Business and Economics

The California State University at Fullerton’s BA in Business Administration degree offers a concentration in Marketing. Cal State Fullerton’s BA in Marketing requires students to complete 120-credit units and a capstone project to graduate. The marketing concentration accounts for up to 24 credit units; which also includes a minimum of one course in the area of Global Business management. Marketing coursework includes Consumer Behavior, Internet Marketing, Professional Selling, and Sports Marketing, among others.

The California State University at Fullerton is a public institution of higher learning that was established in 1957. Cal State Fullerton is a member school (one of 23 schools) of the California State University (CSU) system. In terms of student enrollment, the school is the largest of the CSU system. Its 235+-acre campus is home to more than 40,000 students.

What We Like: Cal State Fullerton’s AACSB-accredited program provides the perfect balance of excellence (with a top-notch faculty), opportunity (such as an American Marketing Association chapter) and affordability.

Degree: BABA in Marketing

2. Minot State University

Minot State University’s Bachelor of Science in Marketing degree program has been accredited by the International Accreditation Council for Business Education(IACBE). MSU’s coursework covers core business classes like Accounting, Economics, Statistics, and Communication. In addition, a BS Marketing student will also take advanced marketing courses that cover Consumer Behavior, Logistics, and Business Research. Degree candidates must complete 120-credit hours to earn a marketing degree.

Minot State University was established in 1913 as a “normal” school. Minot State University is a member school of the North Dakota University system, and the state’s third largest. The city of Minot (Magic City) is considered ‘micropolitan’ area located in the northern part of the state. Minot is the fourth largest city in the state and located about fifteen miles to Minot Air Force Base near the Garrison Dam on the Missouri River. The school’s campus is welcoming and inviting with students walking among tree-lined streets.

What We Like: Minot State offers students a wealth of opportunities far from North Dakota with 7 student-led business clubs that provide travel, networking, and support for marketing students.

Degree: BS in Marketing

3. University of Washington – Foster School of Business

The Foster School of Business offers the University of Washington’s BA in Business Administration Marketing concentration. The University of Washington’s BA in Marketing degree coursework includes Marketing Concepts, and Strategic Communication, among others. Students can select to focus on the Marketing Analytics Specialization or the Product Marketing Specialization. The Foster School of Business offers a winter seminar series of marketing scholars who present the research on campus. This year the series includes Product Placement Effects and Interactive Advertising.

The University of Washington was established in 1861. The school is a flagship campus, a space grant, and a sea-grant university. U-Dub operates with three campuses; the main campus is in Seattle, with two satellite campuses in Bothell and Tacoma. The University of Washington is recognized as a world education leader with regard to scientific research.

What We Like: The University of Washington’s Foster School also offers marketing students two certificate programs: the Foster Professional Sales Certificate, and International Studies in Business.

Degree: BABA in Marketing

4. University of North Carolina at Chapel Hill – Kenan-Flagler Business School

The world-renowned Kenan-Flagler Business School offers the University of North Carolina’s BS in Business Administration with a concentration in Marketing Management & Sales Emphasis. Chapel Hill’s Bachelor of Science in Marketing program requires students to successfully pass a course in the principles of marketing and to complete a capstone project prior to graduation. Additionally, degree candidates will experience a position in the field as a marketing brand manager or other related marketing jobs.

The University of North Carolina at Chapel Hill was established in 1789. It holds the distinction as being the flagship school among 16 other member schools of the University of North Carolina system. The school is the first institution of higher learning in the state and holds claim to being the oldest public university in the country. Chapel Hill’s Kenan-Flagler School of Business provides a student with real-world experiences.

What We Like: UNC’s Kenan-Flagler School is one of the most influential business schools in the nation, and the famed Research Triangle region provides an ample job market for marketing graduates – one where the Kenan-Flagler name is trusted.

Degree: BSBA – Marketing Management and Sales concentration

5. University of Texas at Dallas – Jindal School of Management

The University of Texas at Dallas’ Bachelor of Science in Marketing is a four-year program degree program from the Jindal School of Management that requires the completion of 120 credit hours. Marketing major classes account for 62-credit hours. Students complete cutting edge traditional classroom studies while experiencing real-world projects through internships with local businesses and organizations. UT Dallas offers a “tuition guarantee” which locks in the starting rate for twelve consecutive semesters. Jindal School of Management offers scholarships for UTD marketing students.

The University of Texas at Dallas was founded in 1969. It is a member school of the University of Texas System. The Carnegie Foundation considers UTD a High Research Activity School. The school’s main campus is about twenty miles from Downtown Dallas and home to nearly 28,000 students. UTD’s campus was originally a research facility for Texas Instruments, giving the university a strong grounding in technology and business from the beginning.

What We Like: Dallas has been named the nation’s top job market by Forbes, and the influence of the Jindal School means UT Dallas graduates will have employers coming to them.

Degree: BS in Marketing

6. University of North Texas – Ryan College of Business

The University of North Texas’ Bachelor of Business Administration Marketing concentration helps students graduate ready to enter the workforce with refined skills that include Marketing Management, Marketing Analysis, Marketing Financial Implications, and teamwork. Graduates find gainful employment in marketing as a researcher, analyst, sales representative or development management. The school offers a BBA Marketing degree with a concentration in professional selling that requires the completion of 120-credit hours. More than 700 businesses and organizations have partnered with the University of North Texas to offer paid internships.

The University of North Texas was established in 1890. UNT is the flagship school of the University of North Texas system. The school operates with thirteen colleges, an early start academy and an extensive library system in support of the entire school. UNT has a main campus in Denton and one satellite in Frisco.

What We Like: With its proximity to the Dallas-Fort Worth metropolitan area, UNT’s Ryan College of Business has a mainline to one of the nation’s most massive job markets – and 700 alumni working at the top of the executive ladder.

Degree: BBA in Marketing

7. University of South Florida – Muma College of Business

The Muma College of Business offers the University of South Florida’s BA or BS in Marketing degree program. Marketing majors can opt to choose among four concentrations: Sales, Sport & Entertainment Management, Entrepreneurship and Supply Chain Management. The University of South Florida’s BA in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

The University of South Florida was established in 1956 and is a member school of the State University System of Florida. The school’s urban 2,000-acre campus is home to nearly 51,000 students; which makes USF the fourth largest institution of higher learning in Florida. The University of South Florida ranks as the school with the tenth most patents issued. The University of South Florida is proud to note that they were the first institution of higher learning to offer a Business Honors Program.

What We Like: USF has made mentorship one of its highest priorities, with programs like the Corporate Mentor program, which partners first-generation business students with local leaders in the Tampa Bay area for learning, networking, and professional development.

Degree: BA or BS in Marketing

8. Texas State University – McCoy College of Business

Texas State University’s Bachelor of Business Administration degree program, from the McCoy College of Business/Department of Marketing, offers students a chance to choose between two specialty concentrations: Professional Sales or Services Marketing. The Professional Sales option prepares students for a successful career in sales. The Services Marketing option prepares students for Service Marketing careers. Either concentration requires the completion of 120-credit hours to graduate. Transfer students are allowed to transfer up to 24 –credits if earned at a Texas public university or college.

Texas State University was founded in 1899 as a Normal School, where teachers had hands-on training in a model classroom. The school has grown from 300 students in the early 1900s to the largest institution of higher learning within the Texas State University System and the fifth largest in the state. The school’s urban campus covers nearly 500 acres and is home to nearly 40,000 students.

What We Like: Located midway between the capital city of Austin and the major metropolitan center of San Antonio, Texas State gives marketing students access to one of the richest job markets in the Southwest.

Degree: BBA in Marketing

9. Brigham Young University – Marriott School of Business

Brigham Young University’s Bachelor of Science in Marketing degree program offers a with a limited annual enrollment of ninety students in the Marriott School of Business. Degree candidates experience a comprehensive marketing education, which teaches them to become critical thinkers regarding Marketing Theories, Market Research, Consumer Behavior, Visual Graphics, and Ethical Reasoning. The coursework also includes intensive Information Technology classes, which applies marketing concepts to data analysis. BYU offers traditional academic classes along with hands-on real-world experiences received from professional clubs and internships.

Brigham Young University is a private university that was established in 1875. The school is owned by The Church of Jesus Christ of Latter-day Saints. BYU’s 560-acre campus is home to nearly 34,000 students. Students attending agree to follow BYU’s Code of Honor; which includes honesty, dress standards, and abstinence. The school operates with eleven colleges across the main Provo campus, and two satellite campuses in Salt Lake City and Jerusalem.

What We Like: BYU places ethics at the center of its business education – both in its teaching and its practice, including a reputation for the highest level of student support and mentorship.

Degree: BS in Marketing

10. University of Colorado Denver

The University of Colorado Denver’s BS in Business Administration offers a major in marketing. Degree graduates must complete 120-credit hours to earn a marketing bachelor degree. The Association to Advance Collegiate Schools of Business (AACSB) accredits CU Denver’s baccalaureate degree. The school offers an impressive student-faculty ratio of 12 to 1. Students can attend on a full-time or part-time basis. CU Denver offers incoming freshman several options to apply for scholarships.

The University of Colorado Denver was established in 1912 and is currently a member school of the University of Colorado system. CU Denver has two campuses, one in the heart of downtown Denver and the other several miles away in Aurora. CU Denver was created when two universities joined together – CU Denver merged with the University of Colorado Health Sciences Center.

What We Like: CU Denver is making diversity a central value, with over half of the business school’s student body identifying as people of color.

Degree: BSBA in Marketing

11. Wichita State University

Wichita State University’s Bachelor of Business Administration degree program combines all facets of the marketing process. This includes the design, the promotion and distribution of services/goods to the consumer public. Students have the option of selecting a real estate emphasis when studying for their marketing bachelor degree at WSU. Ultimately WSU marketing graduates are prepared to analyze consumer needs properly to create marketing campaigns to fulfill them. The faculty at the Marketing Department represents the many facets of the marketing industry.

Wichita State University was founded in 1865. The school operates from its main urban campus in Wichita, Maize, Derby, and Downtown. WSU’s 330-acre urban campus is home to nearly 16,000 students earning degrees from six colleges in several hundred-program options. The Barton School of Business was recognized among Princeton Reviews’ best business schools.

What We Like: Wichita State takes professional growth and development very seriously, and the Professional Edge Program is just one example of how the Barton School of Business prepares students to hit the job market running.

Degree: BBA in Marketing

12. San Diego State University – Fowler College of Business

San Diego State University’s Bachelor in Business Administration offers a specialty in Marketing. Degree candidates must successfully complete 120-credit hours to graduate. The Fowler College of Business offers a Study Abroad opportunity for students to acquire cross cultural learning and social skills. SDSU’s marketing bachelor degree program has received accredited by the Association to Advance Collegiate Schools of Business (AACSB). The school’s marketing degree is designed for students who wish to focus on a specific area of business marketing.

San Diego State University was established in 1897 and holds the distinction as being San Diego County’s oldest and largest school. San Diego State University is a member school of the California State University system, its third oldest. The school’s 275+-acre campus is home to nearly 35,000 students. The Fowler College of Business is widely recognized as one of the best in the nation.

What We Like: With more than 64,000 alumni, more than 20 student business clubs, and deep connections throughout Southern California, few schools provide as much opportunity for their business and marketing graduates as San Diego State.

Degree: BBA in Marketing

13. Tennessee Technological University College of Business

Tennessee Technological University’s BS in Business Administration Marketing concentration gives students the chance to focus on marketing. Graduates find many employment opportunities, as about one-third of the country’s workforce works in a field with some connection to the marketing industry. Degree candidates are prepared for positions as Public Relations Executives, Sales Representatives, Media Buyers, Data Analysts, Statistical Researchers, and Product Management. Tennessee Tech’s College of Business offers marketing students an opportunity to participate in their Marketing Club, a service-centric organization that facilitates career development, social events, and fund-raising projects.

Tennessee Technological University was established in 1915 as the Tennessee Polytechnic Institute. The school’s 230+-acre campus is located about 80 miles from Nashville. Tennessee Technological University offers more than 40 baccalaureate level programs from nine schools/colleges. The school consistently ranks among the top public regional schools in the southern portion of the United States.

What We Like: Tennessee Tech’s Marketing Club provides marketing students with award-winning support, networking opportunities, professional development, and even scholarships.

Degree: BSBA in Marketing

14. University of Florida – Warrington College of Business

The Bachelor of Science in Marketing from the University of Florida is a program that focuses on teaching students to handle the consumer-driven market. The program strives to teach students to handle the interests and goals of consumers, as well as their motivations for buying a new product. It also recognizes that marketing goes beyond understanding the interests of consumers and helping identify ways to resolve problems that may impact a customer’s life. Students who study a BSBA degree in marketing from the University of Florida will have an opportunity to focus on building a career in advertising, corporate marketing, and public relations.

The University of Florida stands apart from other programs due to their opportunities for student leadership. Students have different leadership programs available through the school to learn useful skills that will help advance their career. It also recognizes that students need to take on a leadership role before moving into a career to gain the skills an employer requires before they qualify for certain positions after completing their degree.

What We Like: More than half of students in UF’s Warrington College of Business study abroad to prepare for the world of global business, and the college has helped support more than 300 successful student entrepreneurial ventures.

Degree: BSBA in Marketing

15. University of Georgia – Terry College of Business

The University of Georgia’s BBA in Marketing is a unique marketing bachelor degree that focuses on the behavioral science behind consumer activities. It also strives to instruct students in quantitative research to improve their ability to identify and assess the goals of consumers when they buy a product. The focus on improving a student’s understanding of the market and the behavior of customers will help the students engage with their employers and customers when they start a career. The curriculum at the University of Georgia puts an emphasis on modern and advanced marketing as well as traditional marketing strategies.

The primary way the University of Georgia stands out from other colleges is their focus on student placement in a career. The university helps students find a placement before they graduate, which allows them to move into a career after finishing their degree. While placements may vary based on the student’s abilities, grades, and interests, the school does help students connect to potential employers and find the right career path for their goals.

What We Like: As one of the nation’s top-ranked business schools, UGA’s Terry College of Business is a national force – and 98% of the college’s 2018 graduates were hired full-time within three months.

Degree: BBA in Marketing

16. Michigan State University – Broad College of Business

A BA in Marketing from Michigan State University offers students an opportunity to focus on accomplishing their goals in a career. The program focuses on a combination of traditional marketing, retail studies, and leadership studies to ensure that students are prepared for a career in marketing. Students will learn research skills that focus on marketing and consumer behavior as well as traditional methods of reaching out to potential customers. Since the program highlights leadership skills, students will have the ability to take on a management role after they start working in a career.

Michigan State University differs from other colleges and universities due to their focus on student involvement. The marketing program has three student organizations that help students excel in their studies and their area of interest. The students are encouraged to join appropriate organizations based on their goals and major. That allows students to develop their leadership skills and to practice their marketing skills in a real-world environment.

What We Like: MSU’s Broad College of Business has some of the most productive business scholars in the world on its faculty – in fact, ranked #1 in the world by International Business Review.

Degree: BA in Marketing

17. University of Arkansas – Walton College of Business

The University of Arkansas Bachelor of Science in Marketing that allows students to prepare for a career in the retail industry. Students will learn relevant skills associate with traditional and modern marketing techniques, as well as methods to set appropriate prices for a product or plan the development of a product. The marketing degree allows students to prepare for a variety of situations they may face when working in a corporate environment and getting involved in the distribution of products to a company’s customers.

An advantage that sets the University of Arkansas apart is the opportunity for students to interact with companies and corporate representatives. The school has a Center for Retailing Excellence, as well as the student center, to help students connect to appropriate companies for employment. That allows students to connect to more than 500 companies with a focus on advancing in their career. That opportunity gives students a chance to secure a position before graduating with a marketing degree.

What We Like: Because of the Walton College of Business’ connections to the world’s largest retailer, and the many Fortune 500 companies associated with Walmart, University of Arkansas business graduates can take their career just about anywhere they can imagine.

Degree: BS in Marketing

18. Florida State University College of Business

Florida State University’s Bachelor of Science in Marketing degree program offers a high level of prestige to students who complete the program. As a limited-access program, students must meet or exceed the standards set by the school to qualify for the degree program. Although the program is limited-access and students are accepted after completing the first two years of their undergraduate degree, it offers students a chance to obtain a career in the marketing industry. The program focuses on helping students learn to generate value to the customer and company based on the current market conditions and the potential changes that may arise in the future.

Florida State University differs from other programs due to their commitment to excellence in their students. The program sets high standards for students to obtain a degree in marketing and it helps students find opportunities when they complete their degree. Students can also find internship opportunities through the university to help with their career goals and build up their resume.

What We Like: FSU’s Academic Mapping and top-notch advising means business students are never up in the air about the next step; instead, they have ample support from the first day, through internships, study abroad, and professional development.

Degree: BS in Marketing

19. University of Central Florida College of Business

The University of Central Florida’s BA in Marketing provides students with an opportunity to focus on their career goals. Since a large percentage of jobs relate to marketing in the modern business environment, the program takes measures to prepare students for the complex differences between companies and organizations. The program recognizes that students will need to learn more than traditional marketing strategies to keep up with the growing rate of e-commerce positions and online marketing strategies. That is why the program focuses on developing useful skills based on the goals of the student.

A key aspect that sets the University of Central Florida apart from other programs is their internal internship programs. Students can go through the internal internship program to learn valuable skills and build up their resume. The school also allows students to take internships off-campus, so students have many opportunities for their career before they finish a degree. That allows students to develop skills and add value to an employer before they start working in a traditional career.

What We Like: UCF’s College of Business offers numerous research centers and programs, including the Phillips School of Real Estate, the Professional Selling Program, and the Business in Ethics center, designed to prepare students for leadership in business and the community.

Degree: BSBA in Marketing

20. University of Wisconsin-Madison School of Business

Going through the BBA in Marketing program at the University of Wisconsin-Madison offers an opportunity to advance in a marketing and retail career. The program focuses on a forward-thinking curriculum and recognizes the growing rate of e-commerce businesses. By focusing on teaching students modern techniques in marketing and the challenges associated with reaching customers in an era of digital interactions and social media, the university helps students understand the difficulties employers face when reaching their customers.

A key advantage associated with the University of Wisconsin at Madison is the expectation for students to learn how to interact in a modern environment. The school recognizes that modern advances in technology open up doors of opportunities as well as change the way students will engage their career. That focus on encouraging students to explore modern technology allows the school to prepare students for the complex challenges they may face in the future.

What We Like: The Wisconsin School of Business offers marketing students not one, but three dedicated research and professional centers: the Center for Brand and Project Management; the Grainger Center for Supply Chain Management; and, the Neilson Center for Marketing Research.

Degree: BBA in Marketing

21. University of Delaware – Lerner College of Business and Economics

The University of Delaware’s Bachelor of Science in Marketing helps students prepare for their career by encouraging creativity while teaching traditional marketing skills. Students learn the basics of market research and discover how to identify their target market to develop a strategy to reach the appropriate customers. The focus on developing useful skills for employers allows students to understand the challenges of the retail industry and focus on addressing the potential problems they may face in their career.

The University of Delaware differs from other programs by offering students a chance to work with professionals in the industry. The Blue Hen Marketing Club gives students a chance to gain real-world experience in their field, while also connecting students to appropriate professionals via conferences, speaking events, and related activities. Students have a chance to learn from others and develop skills that will improve their abilities when they start working in a new job.

What We Like: Marketing students in UD’s Lerner College of Business & Economics have exciting career-building opportunities with the Blue Hen Marketing Club, as well as other organizations like the Minority Business Student Association and the Women in Business group.

Degree: BS in Marketing

22. Mercy College

Mercy College’s BS in Business Administration Marketing concentration focuses on innovation in marketing and using modern techniques to reach out to a target audience. The focus on e-commerce and the growing rate of social media marketing allows students to prepare for their career in an environment that encourages their goals and plans. The school recognizes that students have specific goals and provides opportunities to improve their chance to reach those goals.

Mercy College differs from other programs due to its focus on innovation and modern technology. The marketing program offers students a chance to join the Center for Online Marketing, or .COM, before they start a career. In the Center for Online Marketing, students learn to develop a website, advertise through social media, and improve search engine optimization for online resources.

What We Like: Mercy College’s Center for Online Marketing gives marketing students access to the most current knowledge, theory, and technology in digital and social media marketing – the field’s newest frontier.

Degree: BSBA in Marketing

23. University of Minnesota Twin Cities – Carlson School of Management

The University of Minnesota Twin Cities marketing bachelor degree program focuses on the goals of a marketer. The program recognizes that human interaction and human behavior plays a key role in reaching a target audience. That is why it focuses on creative design and promotion as well as research into customer motivations and strategic methods of connecting to customers in a competitive environment. The program recognizes that customers may behave in unexpected ways and strives to address the challenges associated with human behavior.

The University of Minnesota’s Bachelor of Science in Marketing focuses on creativity in the classroom. By encouraging students to think in creative ways and to understand the human elements of their career, the university helps students reach their potential in a career.

What We Like: UMN’s Carlson School of Management is committed to diversity, and has been ranked one of the best business schools in the nation for women and LGBTQ students.

Degree: BS in Marketing

24. University of Louisville College of Business

Obtaining a BSBA in Marketing from the University of Louisville allows students to work in a variety of careers. The program recognizes that marketing is a growing and changing industry. By providing students with a chance to explore different aspects of the industry and the potential opportunities within their field, it helps students prepare for the future of the industry. Marketing goes beyond simple advertising and the University of Louisville recognizes the various areas that may benefit from marketing professionals.

The University of Louisville stands out from other programs by taking a complex approach to the industry. The university sets high standards for students and recognizes that students will need to address potential problems in their career through creativity. That is why the school encourages students to learn various aspects of research and problem solving before they finish their degree.

What We Like: The University of Louisville’s Ulmer Career Management Center is a force for helping UL’s graduates conquer the job market, connecting more than 2000 students to employers.

Degree: BSBA in Marketing

25. University of South Dakota – Beacom School of Business

Studying marketing in the University of South Dakota’s BBA in Marketing program allows you to develop the interpersonal skills required in the marketing industry. The program recognizes the importance of customer relations and proper interpersonal relationship management when dealing with clients. That is why the program provides education in more than just the basic advertising methods used in traditional marketing. It provides an education in digital marketing and social media marketing as well as human behavior in relation to advertising and connecting to customers.

The University of South Dakota stands out for its focus on interpersonal skills and connectivity in a modern environment. Students need to understand the challenges of connecting to others and how to manage relationships as part of their long-term career goals. By teaching students to work with others and developing their abilities by encouraging involvement in the school programs, students will have the skills to handle their work environment after graduation.

What We Like: USD’s Beacom School of Business offers students a wealth of organizations and professional development opportunities, including the Beacom Consulting Group, with provides students with real-world experience consulting with local businesses for free.

Degree: BBA in Marketing

What Kinds of Marketing Degrees are There?

Marketing degrees prepare graduates to promote products and services in a variety of industries. Types of marketing degrees can be earned through a school’s Bachelor of Science, Bachelor of Arts, or Bachelor of Business Administration programs. A bachelor’s degree in marketing is a common inclusion at most four-year colleges and universities. The best undergraduate marketing schools prepare students to enter the business landscape while also providing them with a better understanding of what drives consumer behavior.

Required marketing major courses may include Principles of Finance, Marketing Principles, Consumer Behavior, Marketing Management, Marketing Research, and International Business. The best marketing schools in the world will have specializations within the major to enhance a student’s skill set. Specializations may include digital marketing, advertising, public relations, marketing management, and market research. Conveniently, prospective students can find online colleges with digital marketing major. This allows students to take courses on a flexible basis at convenient times.

What Do Marketing Professionals Do?

Career opportunities in marketing are vast. Both small businesses, as well as industry giants such as Walmart, Apple, and General Motors hire marketing professionals. Fortune 500 Companies hire brand managers to research and develop different strategies that help a brand stand out from the competition.

To protect a brand or company’s image, marketing professionals could work in the field of public relations. Public relations jobs involve interacting with the media as a spokesperson for a brand. Another marketing career description to consider is a market researcher. These professionals identify target consumers and analyze marketing performance of past and current campaigns.

Marketing managers are hired to oversee a company’s marketing department. Managers develop marketing strategies, audit campaigns, and revise projects. Business marketing degree jobs could also include media planner, college admissions representative, sales manager, and management analyst.

The surge in society’s reliance on digital content has created a large number of online marketing job openings. Career opportunities in marketing can include content marketing, search engine marketing, and social media marketing. Content marketers create and distribute digital content such as podcasts, newsletters, and blogs. Search engine marketers find ways to drive web traffic to sites and improve brand placement in Google’s search engine results. They use both organic methods and paid search ads to get to the top of search pages. Social media marketers manage a brand on different online platforms to engage customers and increase website traffic. Social media marketers plan out postings, manage comments, and develop social media ad campaigns.

What Kinds of Marketing Jobs Are There?

There are numerous marketing degree jobs available to graduates. A common misconception is bachelors in marketing jobs typically involve either making commercials or writing ad copy, but in the 21st century, marketing is one of the most varied and diverse careers out there. By 2025, the U.S. Bureau of Labor Statistics predicts marketing jobs will grow by 17%.

Entry-level marketing bachelor degree jobs include marketing coordinator, sales representative, communications specialist, inside and outside sales manager, junior business associate, account manager, and recruiter. For BBA in Marketing jobs, graduates typically secure positions within advertising firms, typically in managerial roles. Job titles include advertising executive, ad account manager, media buyer, art director, copywriter, and marketing researcher.

Marketing degree jobs for individuals with digital marketing specializations include web marketing manager, paid search specialist, digital media director, e-commerce manager, content editor, email marketing manager, UX designer, analytics manager, content strategist, and SEO manager. Digital marketing degree jobs will want candidates who have both soft skills like creativity and hard skills like media software proficiency.

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