• Find a bachelor's degree

    Bachelors Degree Center is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Key Infor­ma­tion:

  • Belle­vue Uni­ver­si­ty is the #1 school for an afford­able online bach­e­lor’s in mar­ket­ing.
  • Earn­ing a degree in mar­ket­ing can lead to enhanced career oppor­tu­ni­ties in fields such as adver­tis­ing, dig­i­tal mar­ket­ing, and sales man­age­ment.
  • These online bach­e­lor’s are par­tic­u­lar­ly afford­able, pro­vid­ing good val­ue and return on invest­ment for students.

Online degree pro­grams have become the go-to choice for work­ing adults who want to change careers or find new avenues for their skills and tal­ents. For adults who want to move into mar­ket­ing, an online mar­ket­ing degree makes a lot of sense. Sched­ul­ing for online pro­grams is con­ve­nient, so they don’t have to leave their cur­rent careers, and tak­ing course­work from home saves on the time and mon­ey of com­mut­ing to campus.

But for many work­ing adults, one cri­te­ri­on is more impor­tant than any oth­er — cost. After all, the aver­age work­ing pro­fes­sion­al who goes back to school is pay­ing their own way, and putting your­self in a debt you can’t pay back is not the smartest career deci­sion. For busy adults who need the cre­den­tials to move their careers ahead, return on invest­ment is crit­i­cal. For those val­ue-con­scious prospec­tive stu­dents, Bachelor’s Degree Cen­ter has ranked the most afford­able online mar­ket­ing degree pro­grams in the US.

Methodology: Ranking the Most Affordable Bachelor’s in Marketing Online Programs

To rank the best afford­able online mar­ket­ing degree pro­grams, Bachelor’s Degree Cen­ter began by search­ing out all of the accred­it­ed, ful­ly online and hybrid bachelor’s pro­grams in mar­ket­ing in the US. But for the sake of putting pro­grams in order, only one fac­tor mat­ters: tuition cost. Pro­grams are ranked from low­est tuition rate to high­est, with data drawn from IPEDS. All pub­lic uni­ver­si­ties are rat­ed at their in-state cost, unless they have a sep­a­rate tuition rate for online programs.

1. Bellevue University

The BS in Mar­ket­ing from Belle­vue Uni­ver­si­ty is an afford­able bachelor’s in mar­ket­ing that pro­vides a con­ve­nient way for stu­dents to earn their under­grad­u­ate degree with all cours­es com­plet­ed online. Tuition and fees are very low with a promised high return on invest­ment for both state and out-of-state stu­dents. The accred­it­ed pro­gram fea­tures cours­es that teach stu­dents about mar­ket­ing prin­ci­ples, indus­try ethics, inter­per­son­al skills, and mar­ket­ing to a glob­al audi­ence. A total of 127 cred­it hours are required for a BS in Mar­ket­ing from Belle­vue University.

Belle­vue Uni­ver­si­ty is con­sid­ered one of the nation’s top col­leges for mil­i­tary stu­dents, with vet­er­ans ben­e­fits offered and accel­er­at­ed degree pro­grams for active duty mil­i­tary. The college’s cen­tral cam­pus is locat­ed in Belle­vue, but stu­dents can also take cours­es online or at one of the school’s satel­lite loca­tions. Since 1966, Belle­vue Uni­ver­si­ty has award­ed more than 50,000 degrees to its graduates.

Degree: BS in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

2. Northern Kentucky University

The North­ern Ken­tucky Uni­ver­si­ty online BS in Busi­ness Admin­is­tra­tion pro­vid­ed through was designed specif­i­cal­ly for stu­dents inter­est­ed in mar­ket­ing careers. The afford­able online mar­ket­ing degree pro­gram requires stu­dents to com­plete a total of 120 cred­it hours with 50 of those cred­its from major busi­ness cours­es. The BSBA in Mar­ket­ing degree pro­gram moves at an accel­er­at­ed pace for fast com­ple­tion with each course only tak­ing sev­en weeks to fin­ish. To enter the online pro­gram, stu­dents are con­sid­ered pre-BSBA majors and must first pass six pre-req­ui­site class­es. North­ern Ken­tucky University’s afford­able bach­e­lor’s in mar­ket­ing online degree pro­gram is one of the best in the south.

Since 1968, North­ern Ken­tucky Uni­ver­si­ty has edu­cat­ed grad­u­ate and under­grad­u­ate stu­dents on their sprawl­ing sub­ur­ban cam­pus. The pub­lic col­lege includes 16 cam­pus build­ings with the lat­est state-of-the-art tech­nolo­gies found inside. A near­ly 10,000-seat are­na was recent­ly built adja­cent to the col­lege campus—offering more enter­tain­ment options to stu­dents and fac­ul­ty. In 2019, U.S. News & World Report ranked North­ern Ken­tucky Uni­ver­si­ty one of the best Region­al South­ern Universities.

Degree: BSBA in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

3. University of Louisiana at Monroe

Under­grad­u­ate stu­dents can earn the Uni­ver­si­ty of Louisiana at Monroe’s Bach­e­lor of Busi­ness Admin­is­tra­tion Mar­ket­ing com­plete­ly online. The afford­able online mar­ket­ing degree fol­lows a four-year pro­gram plan with 120 cred­its required for con­fer­ment. Top­ics cov­ered in the degree track include adver­tis­ing, mar­ket­ing man­age­ment, pur­chas­ing, copy­writ­ing, entre­pre­neur­ship, and sales man­age­ment. The online BBA in Mar­ket­ing from Uni­ver­si­ty of Louisiana at Mon­roe has an award-win­ning rep­u­ta­tion with acco­lades giv­en by web­sites such as Best Col­leges and Suc­cess­ful Student.

The Uni­ver­si­ty of Louisiana at Mon­roe is part of the state’s pub­lic uni­ver­si­ty sys­tem. The col­lege launched in 1931 as a junior col­lege before gain­ing four-year sta­tus in 1950. The urban col­lege has a com­pet­i­tive busi­ness school with the college’s MBA degree being ranked as one of the best in the nation by U.S. News & World Report. The Uni­ver­si­ty has recent­ly expand­ed the size of their stu­dent body by increas­ing the num­ber of online and grad­u­ate degrees offered.

Degree: BBA in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

4. New Mexico State University

New Mex­i­co State Uni­ver­si­ty is proud to offer stu­dents an afford­able online mar­ket­ing degree track. The NMSU Bach­e­lor of Busi­ness Admin­is­tra­tion-Mar­ket­ing pro­gram is avail­able to take 100% dig­i­tal­ly or through a hybrid for­mat. The BBA in Mar­ket­ing is com­plet­ed on a part-time or full-time basis with­in four to six years. To grad­u­ate, 120 cred­its are need­ed from cours­es such as Mar­ket­ing Research, Strat­e­gy and Pol­i­cy, and Finan­cial Analy­sis. The New Mex­i­co State University’s online mar­ket­ing degree has a low per cred­it cost with flex­i­ble sched­ul­ing options.

New Mex­i­co State Uni­ver­si­ty is a pub­lic research col­lege that has the dis­tinc­tion of being the old­est high­est learn­ing insti­tu­tion in the state. Found­ed in 1888, the uni­ver­si­ty start­ed as an agri­cul­tur­al col­lege before expand­ing to add mechan­i­cal cours­es. Today, the cam­pus spreads out over more than 2,000 acres and has a cur­rent enroll­ment of 21,000 plus stu­dents. Stu­dents have many majors to choose from: 90 under­grad­u­ate pro­grams and 50 grad­u­ate pro­grams, many avail­able ful­ly online.

Degree: BBA in Mar­ket­ing

5. Northwest Missouri State University

North­west Mis­souri State University’s online BS in Mar­ket­ing helps stu­dents gain a bet­ter under­stand­ing about both the world of busi­ness and the adver­tis­ing indus­try. Stu­dents enrolled in the com­pet­i­tive pro­gram must com­plete 124 cred­its for grad­u­a­tion with 57 hours being core busi­ness class­es, 9 hours of mar­ket­ing class­es, and the remain­der being gen­er­al edu­ca­tion require­ments. With the con­ve­nience of tak­ing class­es online at North­west Mis­souri State Uni­ver­si­ty, stu­dents can earn their BS in mar­ket­ing degrees while work­ing full-time jobs.

North­west Mis­souri State Uni­ver­si­ty has a rich his­to­ry with­in the Unit­ed States, includ­ing act­ing as a site for naval mil­i­tary train­ing dur­ing World War II. The rur­al col­lege con­tin­ues to be a vet­er­an-friend­ly uni­ver­si­ty with a num­ber of pro­grams designed to help mil­i­tary per­son­nel earn their degrees. The uni­ver­si­ty pro­vides a num­ber of inclu­sions with tuition costs, includ­ing giv­ing stu­dents access to lap­tops and text­books at no addi­tion­al cost. The col­lege has become green too, in recent years, with up to 85 per­cent of ener­gy needs met through alter­na­tive fuels. North­west Mis­souri State Uni­ver­si­ty is high­ly ranked on col­lege review sites—including rat­ing i the top 20 region­al pub­lic schools by U.S. News & World Report.

Degree: BS in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

6. Florida Atlantic University

Flori­da Atlantic University’s Bach­e­lor of Busi­ness Admin­is­tra­tion in Mar­ket­ing degree is avail­able ful­ly online. The first two years of study focus­es on edu­cat­ing the stu­dent on busi­ness prac­tices with class­es sched­uled such as Bank­ing, Finan­cial Man­age­ment, Busi­ness Law, and Inter­na­tion­al Busi­ness. Mar­ket­ing elec­tive choic­es include Con­sumer Behav­ior, Dig­i­tal Mar­ket­ing, Pro­mo­tion­al Man­age­ment, and Inter­na­tion­al Mar­ket­ing. For grad­u­a­tion, Flori­da Atlantic Uni­ver­si­ty requires a total of 120 cred­its com­plet­ed. Earn an afford­able bach­e­lor’s in mar­ket­ing from Flori­da Atlantic Uni­ver­si­ty with busi­ness, mar­ket­ing, and elec­tive cours­es avail­able to take online.

Flori­da Atlantic Uni­ver­si­ty was estab­lished in 1961 with an ini­tial stu­dent enroll­ment of just 867. Today, more than 30,000 stu­dents are enrolled at the pub­lic col­lege and take cours­es at the Boca Raton cam­pus, one of the five satel­lite cam­pus­es, or online. The Prince­ton Review named Flori­da Atlantic Uni­ver­si­ty one of the best col­leges in the South­east­ern Unit­ed States. The col­lege is the site of major research projects fund­ed by orga­ni­za­tions that include Scripps Research Insti­tute and the Tor­rey Pines Insti­tute for Mol­e­c­u­lar Stud­ies. Flori­da Atlantic Uni­ver­si­ty promis­es a well-round­ed edu­ca­tion at an excep­tion­al value.

Degree: BBA in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

7. Fort Hays State University

The Fort Hays State Uni­ver­si­ty Bach­e­lor of Busi­ness Admin­is­tra­tion in Mar­ket­ing degree is deliv­ered in both a tra­di­tion­al and dig­i­tal for­mat. All gen­er­al edu­ca­tion and busi­ness cours­es are avail­able through the college’s online por­tal. To earn the mar­ket­ing degree, stu­dents must pass busi­ness core class­es, mar­ket­ing major core class­es, mar­ket­ing elec­tives, and gen­er­al edu­ca­tion cours­es. Fort Hays State Uni­ver­si­ty also allows stu­dent to choose a mar­ket­ing con­cen­tra­tion such as Busi­ness Devel­op­ment and Sales or Dig­i­tal Mar­ket­ing. Job out­look for mar­ket­ing degree hold­ers from Fort Hays State Uni­ver­si­ty is exceptional.

The rur­al Mid­west cam­pus of Fort Hays State Uni­ver­si­ty sprawls across 200 acres in the Heart­land. The col­lege awards both bachelor’s and master’s degrees with the recent addi­tion of a Doc­tor­ate of Nurse Prac­tice degree. Despite the rur­al loca­tion, a num­ber of shops, restau­rants, and gal­leries are locat­ed on or near the Hays cam­pus. Fort Hays State Uni­ver­si­ty boasts a 95 per­cent grad­u­a­tion rate among students.

Degree: BBA in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

8. West Texas A&M University

For an afford­able online mar­ket­ing degree option, stu­dents turn to West Texas A&M University’s online Bach­e­lor of Busi­ness Admin­is­tra­tion degree. The BBA can be com­plet­ed through dig­i­tal deliv­ery and requires a total of 120 cred­it hours for grad­u­a­tion. Before accep­tance into the School of Busi­ness, 30 pre-req­ui­site cred­its are need­ed. Busi­ness course start dur­ing the sec­ond year of study with busi­ness and mar­ket­ing elec­tives com­plet­ed in years three and four. The online and afford­able bach­e­lor’s in mar­ket­ing from West Texas A&M Uni­ver­si­ty pre­pares grad­u­ates for careers as pub­lic rela­tions man­agers, retail man­agers, pro­mot­ers, and whole­sale buyers.

West Texas A&M Uni­ver­si­ty began as a teach­ing col­lege in the ear­ly 20th cen­tu­ry with less than 200 enrolled stu­dents. In the 1960s, the col­lege was giv­en sta­tus as a state uni­ver­si­ty and has con­tin­ued to grow in size since that peri­od. In recent years, the col­lege has been con­sid­ered a leader in the field of dis­tance learn­ing, with nation­al recog­ni­tion rank­ing the college’s online MBA degree pro­gram as a best value.

Degree: BBA in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

9. University of Wisconsin Whitewater

Stu­dents appre­ci­ate the abil­i­ty to earn an afford­able bachelor’s in mar­ket­ing degree from the Uni­ver­si­ty of Wis­con­sin on their own time­lines. The mar­ket­ing degree requires a total of 120 cred­its with hours earned from gen­er­al edu­ca­tion class­es, major cours­es, busi­ness cours­es, and elec­tives. The high­ly-rat­ed afford­able bach­e­lor’s in mar­ket­ing degree from the Uni­ver­si­ty of Wis­con­sin has a high job place­ment rate with the aver­age start­ing salary exceed­ing $40,000 annually.

The Uni­ver­si­ty of Wis­con­sin-White­wa­ter is a pub­lic col­lege that is part of the Uni­ver­si­ty of Wis­con­sin Uni­ver­si­ty Sys­tem. The col­lege was launched in 1868 as a teach­ers col­lege and now has over 12,000 stu­dents enrolled in one of 60-plus degree pro­grams. The col­lege has tra­di­tion­al, hybrid, and dig­i­tal course offerings.

Degree: BBA in Mar­ket­ing

10. East Carolina University

The BS in Busi­ness Admin­is­tra­tion from East Car­oli­na Uni­ver­si­ty can be done ful­ly online with spe­cial­iza­tions in the field of mar­ket­ing. The accred­it­ed pro­gram involves access to the college’s online por­tal with cer­tain cours­es requir­ing in-per­son proc­tored exam­i­na­tions. Approved proc­tors are locat­ed through­out the U.S. Top­ics cov­ered in cours­es include sup­ply and demand, inven­to­ry man­age­ment, qual­i­ty con­trol, mar­ket­ing research and dis­tri­b­u­tion. The afford­able dis­tance learn­ing mar­ket­ing degree pro­gram from East Car­oli­na Uni­ver­si­ty makes the school a top choice.

East Car­oli­na Uni­ver­si­ty is a pub­lic col­lege locat­ed in the city of Greenville, NC. The col­lege boasts a large course cat­a­log with close to 200 degree pro­grams for under­grad­u­ate and grad­u­ate stu­dents. Best known for their nurs­ing and health sci­ences pro­gram, ECU has long been a major force in edu­ca­tion for work­ing adults and pro­fes­sion­als, mak­ing it one of the high­est-ranked region­al insti­tu­tions in the South.

Degree: BSBA in Mar­ket­ing

Learn more about this afford­able mar­ket­ing degree here!

When you look for afford­able online mar­ket­ing pro­grams, you’ll prob­a­bly have a lot of ques­tions. Stu­dents want to know that they’ve made the right choice. An online mar­ket­ing degree will def­i­nite­ly open doors for your career. Your expe­ri­ences will give you options, but most degree-seek­ers have ques­tions about the deci­sion to pur­sue online marketing.

Can I Get a Marketing Degree Online Free?

The short answer: It’s pos­si­ble but not prob­a­ble. Some stu­dents can take free dig­i­tal mar­ket­ing class­es online, but it’s not an easy search.

The longer answer: You might be able to get a mar­ket­ing degree online free, but you’ll have to put in a lot of effort and research to make it hap­pen. Thanks to schol­ar­ships, a few stu­dents have earned their mar­ket­ing degrees for free. At the very least, you can make your degree expe­ri­ence afford­able. If you want the best online dig­i­tal mar­ket­ing cours­es, but you need finan­cial help, the first thing you should do is check with your school’s finan­cial aid office. You can also research inde­pen­dent schol­ar­ships. A schol­ar­ship can help you pay for your online mar­ket­ing courses.

You can also find some online mar­ket­ing cours­es for free. Check col­lege web­sites and your local library for free cours­es. How­ev­er, these cours­es don’t usu­al­ly come with cred­it, so they won’t count towards your degree. That said, if you just want to get your feet wet, you can find some of the best online dig­i­tal mar­ket­ing cours­es this way. They’ll def­i­nite­ly make you more knowl­edge­able in your field and could poten­tial­ly open career options.

You may find free online cours­es to devel­op mar­ket­ing skills in areas like:

  • inte­grat­ed mar­ket­ing communications
  • mar­ket­ing strategies
  • pric­ing
  • brand man­age­ment
  • mar­ket­ing analytics
  • busi­ness marketing
  • e‑commerce
  • inter­net marketing
  • search engine optimization
  • strate­gic marketing
  • man­ag­ing mar­ket­ing campaigns
  • devel­op­ing mar­ket­ing plans

There are many ways mar­ket­ing stu­dents can save mon­ey on a degree, how­ev­er; you may trans­fer cred­it, earn cred­it for work expe­ri­ence (for work­ing mar­ket­ing pro­fes­sion­als), and oth­er approach­es. High-qual­i­ty high­er edu­ca­tion and afford­abil­i­ty don’t have to be opposed for online stu­dents. Online col­leges are often cheap­er for learn­ers than on-cam­pus as well. Online learn­ing goes all the way to an online master.

Will a Marketing Certification Help My Career?

Some peo­ple choose mar­ket­ing cer­ti­fi­ca­tion pro­grams over degree pro­grams. Cer­tifi­cates pro­vide a cheap­er, faster option than the degree path. Even with­out a degree, a cer­tifi­cate can absolute­ly help your career. They’ll give you a com­pet­i­tive edge when it comes to pro­mo­tions and oth­er career advance­ments. You may even find mar­ket­ing cer­ti­fi­ca­tions free online. When it comes to mar­ket­ing cer­ti­fi­ca­tions, free options are much eas­i­er to find than free degree options. Just search “mar­ket­ing cer­ti­fi­ca­tions free online” to get start­ed. You’ll find lots of cred­i­ble pro­grams this way.

Just like with a degree, mar­ket­ing cer­ti­fi­ca­tion offers dif­fer­ent spe­cial­iza­tions. You might get a social media mar­ket­ing cer­ti­fi­ca­tion, for instance. If a social media mar­ket­ing cer­ti­fi­ca­tion doesn’t appeal to you, then maybe you’d pre­fer a con­tent mar­ket­ing pro­gram instead. You have lots of mar­ket­ing cer­ti­fi­ca­tion pro­grams to choose from. Each one can help you advance your career or take it in a dif­fer­ent direction.

Accord­ing to the Bureau of Labor Sta­tis­tics, mar­ket research ana­lysts are grow­ing much faster than oth­er jobs. The mar­ket­ing field is boom­ing, and online schools are offer­ing every­thing from an online bach­e­lor of sci­ence in mar­ket­ing to doc­tor­ates. Check the accred­i­ta­tion of your school, and whether it is non-prof­it or for-prof­it. An online bachelor’s degree may also let stu­dents use their cur­rent work­place for internships.

Is Digital Marketing a Good Career Choice?

Yes, dig­i­tal mar­ket­ing is a good career choice. As long as you enjoy dig­i­tal mar­ket­ing, then you can make a great career out of it. Dig­i­tal mar­ket­ing isn’t going away any time soon. As long as peo­ple have the inter­net, peo­ple will hire those who have tak­en dig­i­tal mar­ket­ing class­es online. Once you’ve earned your dig­i­tal mar­ket­ing cer­tifi­cate, Google and oth­er search engines can help you find some great job opportunities.

In fact, you can see right now how lucra­tive your career can become. Before you even earn your dig­i­tal mar­ket­ing cer­tifi­cate, Google the pos­si­bil­i­ties. You’ll find page after page of options. A dig­i­tal mar­ket­ing degree salary hov­ers over $138,730 on aver­age. Even beyond the dig­i­tal mar­ket­ing degree salary, a job in online mar­ket­ing can bring lots of enjoy­ment, explo­ration, and job secu­ri­ty. If you’re inter­est­ed in earn­ing your degree or cer­tifi­cate, don’t hes­i­tate to choose online marketing.

Relat­ed Rank­ings:
25 Best Bach­e­lor’s in Mar­ket­ing Degree Pro­grams
15 Best Online Mar­ket­ing Degree Bach­e­lor’s Pro­grams
10 Fastest Online Mar­ket­ing Degree Bach­e­lor’s Programs