It’s been said that marketing is the new journalism, and it’s a provocative statement with a grain of truth – while people used to get their news from journalists, just as often today we get our news from marketing. In the 21st century, marketing saturates every industry and every medium, and jobs are plentiful. After all, until we have AI that can create marketing content without any human input, it takes a person to write copy, design ads, and develop marketing campaigns. The Bureau of Labor Statistics sees the job market for marketing managers growing by 10% over the next decade.
For working adults looking to put their creativity and design smarts to new (and lucrative) use in marketing, an online marketing bachelor degree could be the way to go. The convenience of an online marketing degree gives working adults the opportunity to complete their degree while still working, incorporating their new learning into their day to day work at the same time they are preparing for the next step in their career. For future marketing professionals looking for the best options, Bachelor’s Degree Center has ranked the best marketing bachelor degree online programs in the US.
Methodology: Ranking the Best Online Marketing Bachelor Degree Programs
To find the best marketing bachelor degree online programs, Bachelor’s Degree Center began by searching out accredited, reputable online programs that have made their name in distance education. From our initial list, we ranked programs according to five criteria: Cost, Reputation, Alumni Salary, Graduation Rate, and Job Placement. We drew our data from College Scorecard, IPEDS, and Niche.
BDC features only regionally accredited programs in the Best Online Marketing Degree Bachelor’s Programs for 2019; many programs are also accredited by the AACSB or IACBE.
1. Washington State University-Global Campus
The Washington State University-Global Campus BS in Business Administration degree program offers a major in marketing. In WSU’s distance learning format, students must meet the same rigorous standards as students attending on-campus. This online marketing degree prepares graduates for careers in a variety of governmental organizations and business ventures. WSU Global’s Bachelors in Marketing online program has received accreditation from the Association to Advance Collegiate Schools of Business (AACSB). A marketing major must complete 120-semester hours to graduate.
Washington State University was established in 1890 as a result of the Morrill Land Act. In 2012, Washington State University’s Global Campus was created to open access to the school’s quality education. WSU Global’s distance learning platform is designed to create an online meeting place where distance learners can connect and learn with other students.
Degree: BABA in Marketing
2. Colorado State University-Global Campus
The Colorado State University-Global Campus BS in Marketing degree program can be completed entirely online. A marketing bachelor degree online, such as CSU-Global’s, prepares graduates to think analytically and understand the process of sales. The Association to Advance Collegiate Schools of Business (AACSB) fully accredits Colorado State University-Global Campus’ online marketing degree program. Degree candidates must successfully complete 120-credit hours, which include ten 3-credit classes required by this marketing degree. CSU-Global’s marketing program allows a student to choose from 21 specializations.
Colorado State University-Global Campus, which was established in 2007, and is an accredited online university that serves as an extension of the state’s Colorado State University system. Degree graduates opt for either a burgundy or gold track, which determines the class schedules and availability. CSU-Global has received accreditation from the Higher Learning Commission.
Degree: BS in Marketing
3. Temple University
Temple University’s online Bachelor in Business Administration with a concentration in marketing degree program comes from the trusted Fox School of Business & Management. Coursework prepares students for careers in marketing by covering Marketing Strategies, Supply Chain Management, Performance Metrics, Consumer Insights, and Sales Force Effectiveness. Temple’s online marketing degree requires students to complete 21-credit hours of coursework. The complete online marketing bachelor degree requires the completion of 120-credit hours to graduate.
Temple University is a state-related school that was established in 1884. The school’s main 110+-acre urban campus (including seven satellite campuses) is home to more than 40,000 undergraduate and postgraduate students. Temple operates with 20 colleges/schools across several satellite campuses in Pennsylvania, with two international satellite campuses in Japan and Rome, Italy. Study abroad opportunities are available in eleven countries around the world.
Degree: BBA in Marketing
4. Oregon State University – eCampus
The Oregon State University eCampus offers a BA/BS in Business Administration degree program with a marketing concentration. This four-year online marketing bachelor degree program requires the completion of 180-credit units to graduate. OSU’s online marketing degree has received accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Coursework includes Business, Hospitality, Marketing, Logistics, and Retail Management, among others. The online program is a great way for working learners to earn their baccalaureate degree in marketing.
Oregon State University was established in 1868 as an agriculture and engineering school under the Morrill Land Act. The school holds the distinction of being one of three other institutions of higher learning (Cornell and Penn State) that are land-grant, space-grant, sun-grant, and sea-grant universities. OSU’s 400-acre campus is located in a ‘college town’ atmosphere that is home to nearly 31,000 students.
Degree: BA or BS in Business Administration – Marketing
5. University of Minnesota Crookston
The University of Minnesota Crookston BS in Marketing degree program can be completed entirely online. UMC Crookston’s online marketing degree requires students to complete 120-credit hours, with a minimum of 62-credit hours within the marketing concentration. Coursework for the marketing bachelor degree online program includes Market Research, Sales Promotions, Internet Marketing, Ethics, and Consumer Behavior, among others. UMC Crookston’s marketing program offers a generous transfer policy for those students who have earned an associate’s degree prior to application.
The University of Minnesota Crookston was established in 1966 through a Minnesota legislature act that funded the construction of research farms in the Red River Valley agriculture region. The school is one of five member-schools that make up the University of Minnesota system. UMC’s rural 100+-acre is home to nearly 2,000 students. UMC offers 34 baccalaureate programs in the areas of business, Math, Science, Natural Resources and Liberal Arts.
Degree: BS in Marketing
6. Central Michigan University
Central Michigan University’s online Bachelor of Science in Business Administration, with a concentration in marketing degree program, comes from the CMU Global Campus. The flexible format for this online marketing degree program is a great fit for those students with limited time to devote to weekly studies. Graduates enter the workforce prepared for careers as a Digital Marketer, a Business Analyst, a Social Media Director, or a Project Coordinator, among others.
Central Michigan University was established in 1892 as a teacher’s college. Central Michigan University is a public institution of higher learning — one of Michigan’s largest universities, and one of the country’s top 100 largest schools. More than 20,000 students attend classes on campus, with another 7,000 students studying online around the world. CMU operates with eight colleges/schools that offer degrees in Business, Education, Health, Medicine, Science, and Liberal Arts. Central Michigan University offers more than three hundred academic programs at a baccalaureate, graduate and doctorate level.
Degree: BSBA in Marketing
7. Maryville University of St Louis
The Maryville University of St Louis offers a BS in Marketing degree program that can be completed entirely online. Applicants for the Maryville online marketing degree program are not required to submit an SAT/ACT result to be accepted. Maryville offers a generous transfer policy and provides students with three start dates each year. The Accreditation Council for Business Schools and Programs(ACBSP) has accredited Maryville’s marketing program. Additionally, Forbes and Kiplinger’s recognize Maryville’s marketing degree as among the top programs offered in the country.
The Maryville University of St Louis was established in 1872 by the Society of the Sacred Heart. Maryville University of St Louis’ suburban campus is home to nearly 6,500 students studying for more than 91 degrees offered by the school.
Degree: BS in Marketing
8. University of Alabama in Birmingham
The University of Alabama at Birmingham’s BS in Marketing degree program can be completed entirely online with all the resources of the Collat School of Business. The Association to Advance Collegiate Schools of Business (AACSB) fully accredits UAB’s online marketing degree program. UAB offers students a generous transfer credit policy when applying. Coursework includes Marketing Communications, Sales Promotions & Techniques, E-commerce, and Research Methods. US News recognizes UAB among the top 100 online baccalaureate programs.
The University of Alabama at Birmingham was established in 1969. UAB is one of three member schools within the University of Alabama system. UAB holds the distinction of being the largest employer in the state of Alabama as its employees’ account for 1 of 33 jobs in the state. UAB is a four-year public institution of higher learning that is recognized in many areas as a leader in education.
Degree: BS in Marketing
9. Florida International University
The Kirk Landon Undergraduate School of Business offers Florida International University’s Bachelor of Business Administration degree program with a specialized concentration in marketing that can be completed entirely online. Graduates are prepared to enter the many facets of the marketing industry that include Public Relations, Market Research, E-marketing, Social Media, and Retail. FIU’s online marketing degree program requires the completion of 120-credit hours to graduate. Online students enrolled in FIU’s online marketing bachelor degree each pair with their own career coach.
Florida International University was established in 1965 to meet the needs of Miami residents, where there was no public higher education options. Florida International University one of the twelve member schools that comprise the State University System of Florida. FIU is considered the largest university in the southern portion of Florida and the second-largest in the state of Florida. The school’s two campuses are home to nearly 57,000 students.
Degree: BBA in Marketing
10. Azusa Pacific University
Azusa Pacific University’s Bachelor in Business Administration degree includes a digital marketing specialty program that is available completely online. APU’s online marketing degree has received accreditation from the International Assembly for Collegiate Business Education (IACBE). Azusa Pacific University requires degree candidates to complete 120-credit units, with 72 through 75 dedicated to digital marketing. APU’s digital marketing program is designed to meet the needs of busy working learners and allows for up to 15 transfer credits. Graduates are prepared to become the future’s leaders and agents of change.
Azusa Pacific University is a private university that was established in 1899 in San Gabriel Valley. The school has an affiliation with an Inter-denomination Christian base. APU operates with ten schools and colleges. Azusa Pacific University’s suburban 100+-acre main campus is home to nearly 10,000 students and about 25 miles from Los Angeles.
Degree: BBA in Digital Marketing
11. Regis University
Regis University’s BS in Marketing degree program focuses on a managerial perspective to effective marketing techniques. Regis’ online marketing degree program, from the College of Business and Economics, requires the completion of 120-credit hours spread among core requirements, upper and lower level marketing courses and electives. Applicants must have a high school diploma (or equivalent), work experience and credit hours to transfer from a regionally accredited institution of higher learning.
Regis University is a private institution of higher learning that was established in 1877. The school began and remains affiliated with the Roman Catholic Church. Regis ranks consistently in the top tier as one of the best schools in the western area of the United States. The school’s 90-acre campus is home to nearly 8,500 students. The school operates five colleges in the areas of Liberal Studies, Computers & IT, Business, and Health Professionals. Distinguished scholars and lecturers who have spoken at the school include Desmond Tutu, the Dalai Lama, Elie Wiesel, and Lech Walesa.
Degree: BS in Marketing
12. University of Massachusetts Dartmouth
The University of Massachusetts Dartmouth BS in Marketing degree program that is available 100% online. UMass Dartmouth’s marketing bachelor degree online program coursework explores how and why consumers make decisions. Students graduate prepared to identify marketing potentials, create marketing strategies, integrate digital options to marketing fundamentals, and conduct market research. UMass Dartmouth’s bachelors in marketing online program has received accreditation by the Association to Advance Collegiate Schools of Business (AACSB).
UMass Dartmouth was established in 1905. The school is one of the five member schools of the University of Massachusetts system. The school operates satellite campuses nearby in Fall River and New Bedford, but in recent years UMass Dartmouth has earned national recognition for their fully online degree programs.
Degree: BS in Marketing
13. Thomas Edison State University
Thomas Edison State University’s BS in Business Administration includes a marketing degree program designed for working learners already employed by the marketing industry. TESU’s bachelor in marketing online program requires the completion of 120-credit units in order to graduate. Additionally, students on track to earn their BSBA in marketing must submit a complete capstone project. TESU offers applicants with a generous transfer policy. TESU’s School of Business and Management has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP).
Thomas Edison State University was established in 1972 in New Jersey’s capital city of Trenton. Thomas Edison State University is one of only eleven public institutions of higher learning in the Garden State. The urban campus is home to nearly 18,000 students studying from the school’s five colleges that offer Technology, Public Service, Nursing, Business, and Arts & Sciences degrees.
Degree: BSBA in Marketing
14. Florida Institute of Technology
The Bisk College of Business offers Florida Institute of Technology’s online BA in Business Administration degree program with a specialty in marketing. Students explore marketing topics that include consumer behavior and strategic marketing amid diverse settings. Graduates are prepared for careers as an Advertising Managers, a Public Relations Agent, a Social Media Manager, or a Research Analyst. FIT’s online marketing degree program has received accreditation from the International Assembly for Collegiate Business Education(IACBE).
Florida Institute of Technology is a private research higher learning institution that was established in 1958. FIT is located on Florida’s eastern Atlantic coast in the small city of Melbourne. The school’s 125+-acre campus is home to nearly 5,500 students studying for degrees in Engineering, Business, Liberal Arts, and Aeronautics. FIT is about fifty miles to the south of the Kennedy Space Center.
Degree: BABA in Marketing
15. University of Memphis Global
The University of Memphis Global’s Bachelor in Business Administration degree program has received accreditation from the Association to Advance Collegiate Schools of Business (AACSB). U of M Global is the only institution of higher learning in the Memphis metro area to have earned this prestigious recognition. Coursework includes Sales, Strategic Marketing, Supply Chain Management, Consumer Behavior, and Consumer Behavior, among others. U of M’s BBA degree requires students to complete 120-credit units to graduate. The school offers incoming students the opportunity to transfer previously earned credit from other accredited universities and colleges.
The General Education Bill set forth by the state’s legislature established the University of Memphis Global in 1912. U of M Global operates with several schools/colleges, which includes The Center for Earthquake Research and Information (CERI). The University of Memphis Global is the distance learning extension offered to students who cannot attend on-campus classes.
Degree: BBA in Marketing
Is an Online Marketing Degree a Good Investment?
Marketing plays an important role in the world of business. High visibility is a key aspect of a brand’s success. Without effective marketing, a business isn’t able to catch the attention of potential customers. Marketing is a complex process, using an array of strategies and techniques to create lasting relationships with customers. Since this field is so broad and ever-changing, marketers within the field often need decent education and training in order to become successful.
Whether you are an aspiring marketer or an entrepreneur looking to advance your marketing skills, earning a marketing degree is a great choice to follow. A marketing bachelor degree salary and career advancement are available to those who are willing to put in the work.
But is an online Marketing degree worth it? Yes! The types of marketing jobs and salary will increase with a degree. Marketing takes a certain amount of research, planning, and implementation for a project. If the marketer isn’t well versed in the best practices, that person might struggle within the field. The business world is extremely competitive, and a marketing edge is often required to keep up with competitors.
However, in-person education isn’t the most convenient for everybody. That’s where online education steps in. Online degrees are ideal for people who need flexible scheduling and affordable education. A high online degree bachelors in marketing salary is definitely worth pursuing, in the end.
Will Employers Trust an Online Marketing Bachelor Degree?
Yes, as long as the degree has AACSB or IACBE accreditation. As far as marketing goes, IACBE and AACSB accredited business schools offer the best education and training. These organizations have developed valuable accreditation standards that educational programs need to abide by. This ensures that the schools are teaching the fundamental skills and knowledge needed for marketing analysis, communication, and decision-making. Without accreditation from AACSB or IACBE, an employer is less likely to trust the school or program.
The AACSB lists its approved business schools here. The list includes the name of the school, the program, the location, and a link to the school’s website and member profile. The IACBE has a search tool to look up the accreditation status of members. Colleges and universities usually provide information about a program on their websites; you might find accreditation information by reading through a marketing degree program’s web pages.
Will a Bachelor’s in Marketing Online Degree Raise My Salary?
An associate’s degree program will teach you the basics of marketing and sales. It may delve into specific areas like internet marketing. An associate’s degree will typically earn you an entry-level job as an assistant.
However, a bachelor’s degree program will teach you important trends, marketing principles, and communication skills needed to thrive. You can expect to take courses in economics, management, finances, marketing research, consumer behavior, communications, and more. A quality degree program should teach an aspiring marketer how to analyze data, research marketing trends, target niche markets, and communicate effectively with audiences about a product or a service. A marketer should be well versed in differing marketing strategies. Once graduation is complete, a marketing major can get a job at a research analyst, public relations specialist, promotion manager, and more.
So will an online marketing degree raise your salary? Not only does a degree raise your chances in getting hired, but a marketing degree salary tends to be higher than someone without a degree. It also improves skills as an entrepreneur; knowing the best strategies to employ will help your attempts at brand building. According to Payscale, a marketing bachelor degree salary typically earns around $60,000 per year, though marketing managers and directors make much more.