• Find a bachelor's degree




    Bachelors Degree Center is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

It’s been said that mar­ket­ing is the new jour­nal­ism, and it’s a provoca­tive state­ment with a grain of truth — while peo­ple used to get their news from jour­nal­ists, just as often today we get our news from mar­ket­ing. In the 21st cen­tu­ry, mar­ket­ing sat­u­rates every indus­try and every medi­um, and jobs are plen­ti­ful. After all, until we have AI that can cre­ate mar­ket­ing con­tent with­out any human input, it takes a per­son to write copy, design ads, and devel­op mar­ket­ing cam­paigns. The Bureau of Labor Sta­tis­tics sees the job mar­ket for mar­ket­ing man­agers grow­ing by 10% over the next decade.

For work­ing adults look­ing to put their cre­ativ­i­ty and design smarts to new (and lucra­tive) use in mar­ket­ing, an online mar­ket­ing bach­e­lor degree could be the way to go. The con­ve­nience of an online mar­ket­ing degree gives work­ing adults the oppor­tu­ni­ty to com­plete their degree while still work­ing, incor­po­rat­ing their new learn­ing into their day to day work at the same time they are prepar­ing for the next step in their career. For future mar­ket­ing pro­fes­sion­als look­ing for the best options, Bachelor’s Degree Cen­ter has ranked the best mar­ket­ing bach­e­lor degree online pro­grams in the US.

Methodology: Ranking the Best Online Marketing Bachelor Degree Programs

To find the best mar­ket­ing bach­e­lor degree online pro­grams, Bachelor’s Degree Cen­ter began by search­ing out accred­it­ed, rep­utable online pro­grams that have made their name in dis­tance edu­ca­tion. From our ini­tial list, we ranked pro­grams accord­ing to five cri­te­ria: Cost, Rep­u­ta­tion, Alum­ni Salary, Grad­u­a­tion Rate, and Job Place­ment. We drew our data from Col­lege Score­card, IPEDS, and Niche.

BDC fea­tures only region­al­ly accred­it­ed pro­grams in the Best Online Mar­ket­ing Degree Bachelor’s Pro­grams for 2019; many pro­grams are also accred­it­ed by the AACSB or IACBE.

1. Washington State University-Global Campus

The Wash­ing­ton State Uni­ver­si­ty-Glob­al Cam­pus BS in Busi­ness Admin­is­tra­tion degree pro­gram offers a major in mar­ket­ing. In WSU’s dis­tance learn­ing for­mat, stu­dents must meet the same rig­or­ous stan­dards as stu­dents attend­ing on-cam­pus. This online mar­ket­ing degree pre­pares grad­u­ates for careers in a vari­ety of gov­ern­men­tal orga­ni­za­tions and busi­ness ven­tures. WSU Global’s Bach­e­lors in Mar­ket­ing online pro­gram has received accred­i­ta­tion from the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). A mar­ket­ing major must com­plete 120-semes­ter hours to graduate.

Wash­ing­ton State Uni­ver­si­ty was estab­lished in 1890 as a result of the Mor­rill Land Act. In 2012, Wash­ing­ton State University’s Glob­al Cam­pus was cre­at­ed to open access to the school’s qual­i­ty edu­ca­tion. WSU Global’s dis­tance learn­ing plat­form is designed to cre­ate an online meet­ing place where dis­tance learn­ers can con­nect and learn with oth­er students.

Degree: BABA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

2. Colorado State University-Global Campus

The Col­orado State Uni­ver­si­ty-Glob­al Cam­pus BS in Mar­ket­ing degree pro­gram can be com­plet­ed entire­ly online. A mar­ket­ing bach­e­lor degree online, such as CSU-Global’s, pre­pares grad­u­ates to think ana­lyt­i­cal­ly and under­stand the process of sales. The Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB) ful­ly accred­its Col­orado State Uni­ver­si­ty-Glob­al Cam­pus’ online mar­ket­ing degree pro­gram. Degree can­di­dates must suc­cess­ful­ly com­plete 120-cred­it hours, which include ten 3‑credit class­es required by this mar­ket­ing degree. CSU-Global’s mar­ket­ing pro­gram allows a stu­dent to choose from 21 specializations.

Col­orado State Uni­ver­si­ty-Glob­al Cam­pus, which was estab­lished in 2007, and is an accred­it­ed online uni­ver­si­ty that serves as an exten­sion of the state’s Col­orado State Uni­ver­si­ty sys­tem. Degree grad­u­ates opt for either a bur­gundy or gold track, which deter­mines the class sched­ules and avail­abil­i­ty. CSU-Glob­al has received accred­i­ta­tion from the High­er Learn­ing Commission.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

3. Temple University

Tem­ple University’s online Bach­e­lor in Busi­ness Admin­is­tra­tion with a con­cen­tra­tion in mar­ket­ing degree pro­gram comes from the trust­ed Fox School of Busi­ness & Man­age­ment. Course­work pre­pares stu­dents for careers in mar­ket­ing by cov­er­ing Mar­ket­ing Strate­gies, Sup­ply Chain Man­age­ment, Per­for­mance Met­rics, Con­sumer Insights, and Sales Force Effec­tive­ness. Tem­ple’s online mar­ket­ing degree requires stu­dents to com­plete 21-cred­it hours of course­work. The com­plete online mar­ket­ing bach­e­lor degree requires the com­ple­tion of 120-cred­it hours to graduate.

Tem­ple Uni­ver­si­ty is a state-relat­ed school that was estab­lished in 1884. The school’s main 110+-acre urban cam­pus (includ­ing sev­en satel­lite cam­pus­es) is home to more than 40,000 under­grad­u­ate and post­grad­u­ate stu­dents. Tem­ple oper­ates with 20 colleges/schools across sev­er­al satel­lite cam­pus­es in Penn­syl­va­nia, with two inter­na­tion­al satel­lite cam­pus­es in Japan and Rome, Italy. Study abroad oppor­tu­ni­ties are avail­able in eleven coun­tries around the world.

Degree: BBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

4. Oregon State University — eCampus

The Ore­gon State Uni­ver­si­ty eCam­pus offers a BA/BS in Busi­ness Admin­is­tra­tion degree pro­gram with a mar­ket­ing con­cen­tra­tion. This four-year online mar­ket­ing bach­e­lor degree pro­gram requires the com­ple­tion of 180-cred­it units to grad­u­ate. OSU’s online mar­ket­ing degree has received accred­i­ta­tion from the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). Course­work includes Busi­ness, Hos­pi­tal­i­ty, Mar­ket­ing, Logis­tics, and Retail Man­age­ment, among oth­ers. The online pro­gram is a great way for work­ing learn­ers to earn their bac­calau­re­ate degree in marketing.

Ore­gon State Uni­ver­si­ty was estab­lished in 1868 as an agri­cul­ture and engi­neer­ing school under the Mor­rill Land Act. The school holds the dis­tinc­tion of being one of three oth­er insti­tu­tions of high­er learn­ing (Cor­nell and Penn State) that are land-grant, space-grant, sun-grant, and sea-grant uni­ver­si­ties. OSU’s 400-acre cam­pus is locat­ed in a ‘col­lege town’ atmos­phere that is home to near­ly 31,000 students.

Degree: BA or BS in Busi­ness Admin­is­tra­tion — Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

5. University of Minnesota Crookston

The Uni­ver­si­ty of Min­neso­ta Crook­ston BS in Mar­ket­ing degree pro­gram can be com­plet­ed entire­ly online. UMC Crookston’s online mar­ket­ing degree requires stu­dents to com­plete 120-cred­it hours, with a min­i­mum of 62-cred­it hours with­in the mar­ket­ing con­cen­tra­tion. Course­work for the mar­ket­ing bach­e­lor degree online pro­gram includes Mar­ket Research, Sales Pro­mo­tions, Inter­net Mar­ket­ing, Ethics, and Con­sumer Behav­ior, among oth­ers. UMC Crookston’s mar­ket­ing pro­gram offers a gen­er­ous trans­fer pol­i­cy for those stu­dents who have earned an associate’s degree pri­or to application.

The Uni­ver­si­ty of Min­neso­ta Crook­ston was estab­lished in 1966 through a Min­neso­ta leg­is­la­ture act that fund­ed the con­struc­tion of research farms in the Red Riv­er Val­ley agri­cul­ture region. The school is one of five mem­ber-schools that make up the Uni­ver­si­ty of Min­neso­ta sys­tem. UMC’s rur­al 100+-acre is home to near­ly 2,000 stu­dents. UMC offers 34 bac­calau­re­ate pro­grams in the areas of busi­ness, Math, Sci­ence, Nat­ur­al Resources and Lib­er­al Arts.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

6. Central Michigan University

Cen­tral Michi­gan University’s online Bach­e­lor of Sci­ence in Busi­ness Admin­is­tra­tion, with a con­cen­tra­tion in mar­ket­ing degree pro­gram, comes from the CMU Glob­al Cam­pus. The flex­i­ble for­mat for this online mar­ket­ing degree pro­gram is a great fit for those stu­dents with lim­it­ed time to devote to week­ly stud­ies. Grad­u­ates enter the work­force pre­pared for careers as a Dig­i­tal Mar­keter, a Busi­ness Ana­lyst, a Social Media Direc­tor, or a Project Coor­di­na­tor, among others.

Cen­tral Michi­gan Uni­ver­si­ty was estab­lished in 1892 as a teacher’s col­lege. Cen­tral Michi­gan Uni­ver­si­ty is a pub­lic insti­tu­tion of high­er learn­ing — one of Michigan’s largest uni­ver­si­ties, and one of the country’s top 100 largest schools. More than 20,000 stu­dents attend class­es on cam­pus, with anoth­er 7,000 stu­dents study­ing online around the world. CMU oper­ates with eight colleges/schools that offer degrees in Busi­ness, Edu­ca­tion, Health, Med­i­cine, Sci­ence, and Lib­er­al Arts. Cen­tral Michi­gan Uni­ver­si­ty offers more than three hun­dred aca­d­e­m­ic pro­grams at a bac­calau­re­ate, grad­u­ate and doc­tor­ate level.

Degree: BSBA in Marketing

7. Maryville University of St Louis

The Maryville Uni­ver­si­ty of St Louis offers a BS in Mar­ket­ing degree pro­gram that can be com­plet­ed entire­ly online. Appli­cants for the Maryville online mar­ket­ing degree pro­gram are not required to sub­mit an SAT/ACT result to be accept­ed. Maryville offers a gen­er­ous trans­fer pol­i­cy and pro­vides stu­dents with three start dates each year. The Accred­i­ta­tion Coun­cil for Busi­ness Schools and Programs(ACBSP) has accred­it­ed Maryville’s mar­ket­ing pro­gram. Addi­tion­al­ly, Forbes and Kiplinger’s rec­og­nize Maryville’s mar­ket­ing degree as among the top pro­grams offered in the country.

The Maryville Uni­ver­si­ty of St Louis was estab­lished in 1872 by the Soci­ety of the Sacred Heart. Maryville Uni­ver­si­ty of St Louis’ sub­ur­ban cam­pus is home to near­ly 6,500 stu­dents study­ing for more than 91 degrees offered by the school.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

8. University of Alabama in Birmingham

The Uni­ver­si­ty of Alaba­ma at Birmingham’s BS in Mar­ket­ing degree pro­gram can be com­plet­ed entire­ly online with all the resources of the Col­lat School of Busi­ness. The Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB) ful­ly accred­its UAB’s online mar­ket­ing degree pro­gram. UAB offers stu­dents a gen­er­ous trans­fer cred­it pol­i­cy when apply­ing. Course­work includes Mar­ket­ing Com­mu­ni­ca­tions, Sales Pro­mo­tions & Tech­niques, E‑commerce, and Research Meth­ods. US News rec­og­nizes UAB among the top 100 online bac­calau­re­ate programs.

The Uni­ver­si­ty of Alaba­ma at Birm­ing­ham was estab­lished in 1969. UAB is one of three mem­ber schools with­in the Uni­ver­si­ty of Alaba­ma sys­tem. UAB holds the dis­tinc­tion of being the largest employ­er in the state of Alaba­ma as its employ­ees’ account for 1 of 33 jobs in the state. UAB is a four-year pub­lic insti­tu­tion of high­er learn­ing that is rec­og­nized in many areas as a leader in education.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

9. Florida International University

The Kirk Lan­don Under­grad­u­ate School of Busi­ness offers Flori­da Inter­na­tion­al University’s Bach­e­lor of Busi­ness Admin­is­tra­tion degree pro­gram with a spe­cial­ized con­cen­tra­tion in mar­ket­ing that can be com­plet­ed entire­ly online. Grad­u­ates are pre­pared to enter the many facets of the mar­ket­ing indus­try that include Pub­lic Rela­tions, Mar­ket Research, E‑marketing, Social Media, and Retail. FIU’s online mar­ket­ing degree pro­gram requires the com­ple­tion of 120-cred­it hours to grad­u­ate. Online stu­dents enrolled in FIU’s online mar­ket­ing bach­e­lor degree each pair with their own career coach.

Flori­da Inter­na­tion­al Uni­ver­si­ty was estab­lished in 1965 to meet the needs of Mia­mi res­i­dents, where there was no pub­lic high­er edu­ca­tion options. Flori­da Inter­na­tion­al Uni­ver­si­ty one of the twelve mem­ber schools that com­prise the State Uni­ver­si­ty Sys­tem of Flori­da. FIU is con­sid­ered the largest uni­ver­si­ty in the south­ern por­tion of Flori­da and the sec­ond-largest in the state of Flori­da. The school’s two cam­pus­es are home to near­ly 57,000 students.

Degree: BBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

10. Azusa Pacific University

Azusa Pacif­ic University’s Bach­e­lor in Busi­ness Admin­is­tra­tion degree includes a dig­i­tal mar­ket­ing spe­cial­ty pro­gram that is avail­able com­plete­ly online. APU’s online mar­ket­ing degree has received accred­i­ta­tion from the Inter­na­tion­al Assem­bly for Col­le­giate Busi­ness Edu­ca­tion (IACBE). Azusa Pacif­ic Uni­ver­si­ty requires degree can­di­dates to com­plete 120-cred­it units, with 72 through 75 ded­i­cat­ed to dig­i­tal mar­ket­ing. APU’s dig­i­tal mar­ket­ing pro­gram is designed to meet the needs of busy work­ing learn­ers and allows for up to 15 trans­fer cred­its. Grad­u­ates are pre­pared to become the future’s lead­ers and agents of change.

Azusa Pacif­ic Uni­ver­si­ty is a pri­vate uni­ver­si­ty that was estab­lished in 1899 in San Gabriel Val­ley. The school has an affil­i­a­tion with an Inter-denom­i­na­tion Chris­t­ian base. APU oper­ates with ten schools and col­leges. Azusa Pacif­ic University’s sub­ur­ban 100+-acre main cam­pus is home to near­ly 10,000 stu­dents and about 25 miles from Los Angeles.

Degree: BBA in Dig­i­tal Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

11. Regis University

Reg­is University’s BS in Mar­ket­ing degree pro­gram focus­es on a man­age­r­i­al per­spec­tive to effec­tive mar­ket­ing tech­niques. Reg­is’ online mar­ket­ing degree pro­gram, from the Col­lege of Busi­ness and Eco­nom­ics, requires the com­ple­tion of 120-cred­it hours spread among core require­ments, upper and low­er lev­el mar­ket­ing cours­es and elec­tives. Appli­cants must have a high school diplo­ma (or equiv­a­lent), work expe­ri­ence and cred­it hours to trans­fer from a region­al­ly accred­it­ed insti­tu­tion of high­er learning.

Reg­is Uni­ver­si­ty is a pri­vate insti­tu­tion of high­er learn­ing that was estab­lished in 1877. The school began and remains affil­i­at­ed with the Roman Catholic Church. Reg­is ranks con­sis­tent­ly in the top tier as one of the best schools in the west­ern area of the Unit­ed States. The school’s 90-acre cam­pus is home to near­ly 8,500 stu­dents. The school oper­ates five col­leges in the areas of Lib­er­al Stud­ies, Com­put­ers & IT, Busi­ness, and Health Pro­fes­sion­als. Dis­tin­guished schol­ars and lec­tur­ers who have spo­ken at the school include Desmond Tutu, the Dalai Lama, Elie Wiesel, and Lech Walesa.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

12. University of Massachusetts Dartmouth

The Uni­ver­si­ty of Mass­a­chu­setts Dart­mouth BS in Mar­ket­ing degree pro­gram that is avail­able 100% online. UMass Dartmouth’s mar­ket­ing bach­e­lor degree online pro­gram course­work explores how and why con­sumers make deci­sions. Stu­dents grad­u­ate pre­pared to iden­ti­fy mar­ket­ing poten­tials, cre­ate mar­ket­ing strate­gies, inte­grate dig­i­tal options to mar­ket­ing fun­da­men­tals, and con­duct mar­ket research. UMass Dartmouth’s bach­e­lors in mar­ket­ing online pro­gram has received accred­i­ta­tion by the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB).

UMass Dart­mouth was estab­lished in 1905. The school is one of the five mem­ber schools of the Uni­ver­si­ty of Mass­a­chu­setts sys­tem. The school oper­ates satel­lite cam­pus­es near­by in Fall Riv­er and New Bed­ford, but in recent years UMass Dart­mouth has earned nation­al recog­ni­tion for their ful­ly online degree programs.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

13. Thomas Edison State University

Thomas Edi­son State University’s BS in Busi­ness Admin­is­tra­tion includes a mar­ket­ing degree pro­gram designed for work­ing learn­ers already employed by the mar­ket­ing indus­try. TESU’s bach­e­lor in mar­ket­ing online pro­gram requires the com­ple­tion of 120-cred­it units in order to grad­u­ate. Addi­tion­al­ly, stu­dents on track to earn their BSBA in mar­ket­ing must sub­mit a com­plete cap­stone project. TESU offers appli­cants with a gen­er­ous trans­fer pol­i­cy. TESU’s School of Busi­ness and Man­age­ment has received accred­i­ta­tion from the Accred­i­ta­tion Coun­cil for Busi­ness Schools and Pro­grams (ACBSP).

Thomas Edi­son State Uni­ver­si­ty was estab­lished in 1972 in New Jersey’s cap­i­tal city of Tren­ton. Thomas Edi­son State Uni­ver­si­ty is one of only eleven pub­lic insti­tu­tions of high­er learn­ing in the Gar­den State. The urban cam­pus is home to near­ly 18,000 stu­dents study­ing from the school’s five col­leges that offer Tech­nol­o­gy, Pub­lic Ser­vice, Nurs­ing, Busi­ness, and Arts & Sci­ences degrees.

Degree: BSBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

14. Florida Institute of Technology

The Bisk Col­lege of Busi­ness offers Flori­da Insti­tute of Technology’s online BA in Busi­ness Admin­is­tra­tion degree pro­gram with a spe­cial­ty in mar­ket­ing. Stu­dents explore mar­ket­ing top­ics that include con­sumer behav­ior and strate­gic mar­ket­ing amid diverse set­tings. Grad­u­ates are pre­pared for careers as an Adver­tis­ing Man­agers, a Pub­lic Rela­tions Agent, a Social Media Man­ag­er, or a Research Ana­lyst. FIT’s online mar­ket­ing degree pro­gram has received accred­i­ta­tion from the Inter­na­tion­al Assem­bly for Col­le­giate Busi­ness Education(IACBE).

Flori­da Insti­tute of Tech­nol­o­gy is a pri­vate research high­er learn­ing insti­tu­tion that was estab­lished in 1958. FIT is locat­ed on Florida’s east­ern Atlantic coast in the small city of Mel­bourne. The school’s 125+-acre cam­pus is home to near­ly 5,500 stu­dents study­ing for degrees in Engi­neer­ing, Busi­ness, Lib­er­al Arts, and Aero­nau­tics. FIT is about fifty miles to the south of the Kennedy Space Center.

Degree: BABA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

15. University of Memphis Global

The Uni­ver­si­ty of Mem­phis Global’s Bach­e­lor in Busi­ness Admin­is­tra­tion degree pro­gram has received accred­i­ta­tion from the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). U of M Glob­al is the only insti­tu­tion of high­er learn­ing in the Mem­phis metro area to have earned this pres­ti­gious recog­ni­tion. Course­work includes Sales, Strate­gic Mar­ket­ing, Sup­ply Chain Man­age­ment, Con­sumer Behav­ior, and Con­sumer Behav­ior, among oth­ers. U of M’s BBA degree requires stu­dents to com­plete 120-cred­it units to grad­u­ate. The school offers incom­ing stu­dents the oppor­tu­ni­ty to trans­fer pre­vi­ous­ly earned cred­it from oth­er accred­it­ed uni­ver­si­ties and colleges.

The Gen­er­al Edu­ca­tion Bill set forth by the state’s leg­is­la­ture estab­lished the Uni­ver­si­ty of Mem­phis Glob­al in 1912. U of M Glob­al oper­ates with sev­er­al schools/colleges, which includes The Cen­ter for Earth­quake Research and Infor­ma­tion (CERI). The Uni­ver­si­ty of Mem­phis Glob­al is the dis­tance learn­ing exten­sion offered to stu­dents who can­not attend on-cam­pus classes.

Degree: BBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

Is an Online Marketing Degree a Good Investment?

Mar­ket­ing plays an impor­tant role in the world of busi­ness. High vis­i­bil­i­ty is a key aspect of a brand’s suc­cess. With­out effec­tive mar­ket­ing, a busi­ness isn’t able to catch the atten­tion of poten­tial cus­tomers. Mar­ket­ing is a com­plex process, using an array of strate­gies and tech­niques to cre­ate last­ing rela­tion­ships with cus­tomers. Since this field is so broad and ever-chang­ing, mar­keters with­in the field often need decent edu­ca­tion and train­ing in order to become successful.

Whether you are an aspir­ing mar­keter or an entre­pre­neur look­ing to advance your mar­ket­ing skills, earn­ing a mar­ket­ing degree is a great choice to fol­low. A mar­ket­ing bach­e­lor degree salary and career advance­ment are avail­able to those who are will­ing to put in the work.

But is an online Mar­ket­ing degree worth it? Yes! The types of mar­ket­ing jobs and salary will increase with a degree. Mar­ket­ing takes a cer­tain amount of research, plan­ning, and imple­men­ta­tion for a project. If the mar­keter isn’t well versed in the best prac­tices, that per­son might strug­gle with­in the field. The busi­ness world is extreme­ly com­pet­i­tive, and a mar­ket­ing edge is often required to keep up with competitors.

How­ev­er, in-per­son edu­ca­tion isn’t the most con­ve­nient for every­body. That’s where online edu­ca­tion steps in. Online degrees are ide­al for peo­ple who need flex­i­ble sched­ul­ing and afford­able edu­ca­tion. A high online degree bach­e­lors in mar­ket­ing salary is def­i­nite­ly worth pur­su­ing, in the end.

Will Employers Trust an Online Marketing Bachelor Degree?

Yes, as long as the degree has AACSB or IACBE accred­i­ta­tion. As far as mar­ket­ing goes, IACBE and AACSB accred­it­ed busi­ness schools offer the best edu­ca­tion and train­ing. These orga­ni­za­tions have devel­oped valu­able accred­i­ta­tion stan­dards that edu­ca­tion­al pro­grams need to abide by. This ensures that the schools are teach­ing the fun­da­men­tal skills and knowl­edge need­ed for mar­ket­ing analy­sis, com­mu­ni­ca­tion, and deci­sion-mak­ing. With­out accred­i­ta­tion from AACSB or IACBE, an employ­er is less like­ly to trust the school or program.

The AACSB lists its approved busi­ness schools here. The list includes the name of the school, the pro­gram, the loca­tion, and a link to the school’s web­site and mem­ber pro­file. The IACBE has a search tool to look up the accred­i­ta­tion sta­tus of mem­bers. Col­leges and uni­ver­si­ties usu­al­ly pro­vide infor­ma­tion about a pro­gram on their web­sites; you might find accred­i­ta­tion infor­ma­tion by read­ing through a mar­ket­ing degree pro­gram’s web pages.

Will a Bachelor’s in Marketing Online Degree Raise My Salary?

An asso­ci­ate’s degree pro­gram will teach you the basics of mar­ket­ing and sales. It may delve into spe­cif­ic areas like inter­net mar­ket­ing. An asso­ci­ate’s degree will typ­i­cal­ly earn you an entry-lev­el job as an assistant.

How­ev­er, a bach­e­lor’s degree pro­gram will teach you impor­tant trends, mar­ket­ing prin­ci­ples, and com­mu­ni­ca­tion skills need­ed to thrive. You can expect to take cours­es in eco­nom­ics, man­age­ment, finances, mar­ket­ing research, con­sumer behav­ior, com­mu­ni­ca­tions, and more. A qual­i­ty degree pro­gram should teach an aspir­ing mar­keter how to ana­lyze data, research mar­ket­ing trends, tar­get niche mar­kets, and com­mu­ni­cate effec­tive­ly with audi­ences about a prod­uct or a ser­vice. A mar­keter should be well versed in dif­fer­ing mar­ket­ing strate­gies. Once grad­u­a­tion is com­plete, a mar­ket­ing major can get a job at a research ana­lyst, pub­lic rela­tions spe­cial­ist, pro­mo­tion man­ag­er, and more.

So will an online mar­ket­ing degree raise your salary? Not only does a degree raise your chances in get­ting hired, but a mar­ket­ing degree salary tends to be high­er than some­one with­out a degree. It also improves skills as an entre­pre­neur; know­ing the best strate­gies to employ will help your attempts at brand build­ing. Accord­ing to Payscale, a mar­ket­ing bach­e­lor degree salary typ­i­cal­ly earns around $60,000 per year, though mar­ket­ing man­agers and direc­tors make much more.

Relat­ed Rank­ings:
25 Best Bach­e­lor’s in Mar­ket­ing Degree Pro­grams
10 Fastest Online Mar­ket­ing Degree Bach­e­lor’s Pro­grams
10 Most Afford­able Online Mar­ket­ing Degree Bach­e­lor Programs